Forsman & Bodenfors Tackle Binge Drinking

Forsman & Bodenfors' project Level .06 managed to do what countless government campaigns across the world have failed to do: Getting heavy drinkers to consume less alcohol.

 

 

Instead of just telling people how to behave, the team at Forsman & Bodenfors made it easier for those who already wanted to change their behaviour. It can be hard to do - and almost impossible if you don't have a clear goal.

 

Working with Systembolaget /The Swedish Alcohol Retail Monopoly, the team created an app to help people do just that.  The project introduced a goal for people who want to drink moderately: keeping the blood alcohol content below 0.06 per cent. - that's the point where the positive effects of alcohol are at their peak.The app makes it easy.

 

And the project has had some tangible resulty. Within a few months the app had been downloaded by nearly a quarter of all smartphone owners in Sweden. And 24 per cent of the app's users have reduced their alcohol consumption.

 

 

To find out more go here.

 

Credits

 

Agency: Forsman & Bodenfors

Copywriter: Johan Olivero

Art Director: Joakim Blondell

Interaction Designer: Johan Vingård

Agency Producer: Peter Gaudiano

Account Director: Leif Sorte

Account Manager: Jessica Sjölin

Production company: Monterosa

Media Agency: Carat