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Forsman & Bodenfors' New Volvo Spot Promises a Safer Future

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Niclas Larsson directs the spot highlighting Volvo's active safety features

Forsman & Bodenfors' New Volvo Spot Promises a Safer Future

“Our Vision is that by 2020, nobody should be seriously injured or killed in a new Volvo car,”  says Håkan Samuelsson, CEO of Volvo Cars. This new film, created by Forsman & Bodenfors in Gothenburg, produced by New Land and directed by Niclas Larsson, highlights Volvo's 2020 vision. 

With the launch of the ground-breaking XC90 SUV, the Swedish car company takes another leap towards this future. The new XC90 has received Euro NCAPs 2015 Best in Class award for both Large Off-Road and Overall Performance categories. The Volvo 90 cars have the world's strongest standard pack of driver assist and active safety features, which are highlighted in this thought-provoking film.

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Post Production / VFX

Grade: Eva Tempelman

Online Artist: Petter Lindholm, Chimney

Post Production Company: Chimney

Production Company

Director: Niclas Larsson

Executive Producer: Erik Torell

Photographer : Mattias Rudh

Producer: Eva Tempelman

Production Company: New Land


Song: Care by Petter Winnberg

Sound Design: Fredrik Jonsäter, Chimney


Editor: Joakim Pietras

Creative Agency

Account Executive: Martin Johansson

Agency Production: Jens Odelbring

Art Director: Andreas Malm, Staffan Lamm

Copywriter: Fredrik Jansson

Creative Agency: Forsman & Bodenfors

Designer: Martin Joelsson, Nicolas Peyrau

Digital Producer: (Web) Malin Careborg

Planner: My Troedsson


Advertiser: Volvo Cars

Genres: Storytelling

Categories: Automotive, Cars

Forsman & Bodenfors, Tue, 16 Feb 2016 10:44:20 GMT