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Forsman & Bodenfors' Modern Man


Swedish agency creates a 21st century hero for Apoteket

Forsman & Bodenfors' Modern Man

Picking up medicines can be a hassle. But what if you could do it all from home? Swedish Pharmacy Apoteket lets you buy all your prescription medicines online at But not everyone knows.

To tell the Swedes about this Forsman & Bodenfors created a version of the modern man. A man who isn’t afraid to skate around in his underwear, push a trinket or order medicine online. 
Agency: Forsman & Bodenfors
Copywriter: Anna Qvennerstedt
Art Director: John Bergdahl
Agency Producer: Magnus Kennhed
Account Supervisor: Emelie Schröder
Account Manager: Jessica Sjölin
Designer: Nina Andersson
Production Company: Flodellfilm
Director: Tomas Jonsgarden
Producer: Magnus Akerstedt
DOP: Linus Eklund
Post-Production: Chimney Pot Stockholm
Telecine: Jean-Clement Soret, MPC London
Editor: Marcus Kryler
Sound Editor: Frippe Jonsater
Stylist: Denise
Art Director: Johan Broome
view more - Creative
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Forsman & Bodenfors, Thu, 01 Nov 2012 13:52:11 GMT