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Forsman & Bodenfors' Latest Volvo Ad Takes You on a Journey of a Lifetime

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New Land's Gustav Johansson directs new film that packs an emotional punch

Forsman & Bodenfors' Latest Volvo Ad Takes You on a Journey of a Lifetime

Forsman & Bodenfors has launched its latest piece of work for Volvo. In the film we get to follow a young girl as she is walking to her first day at a new school, while seeing glimpses of what life holds for her in the coming years – growing up, travelling the world, settling down and raising a family. All of this comes to an abrupt stop as the girl steps out in front of an oncoming Volvo XC60.

The car’s safety system detects the girl and applies its autonomous emergency brake, preventing what could have been a life-changing collision. The film ends on: “Sometimes the moments that never happen, matter the most.”

The spot was created by Forsman & Bodenfors and is directed by Gustav Johansson of New Land.

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Editor: Sam Ostrove at Cut+Run

Production Company

Director: Gustav Johansson

DOP: Chayse Irvin

Executive Producer: Therese Engberg

Production Company: New Land

Creative Agency

Art Director: Karl Risenfors, Andreas Malm

Copywriter: Gustav Johansson

Creative Agency: Forsman & Bodenfors

Designer: Martin Joelsson

Producer: Jim Elfving

Strategist: Bjarne Darwall

Genres: Scenic, Storytelling

Categories: Automotive, Cars

Forsman & Bodenfors, Fri, 09 Jun 2017 12:32:58 GMT