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Forsman & Bodenfors Encourages Safety & Style with IF Insurance Spot

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Collaborates with fashion label BACK & Folke Film for #WatchYourBack campaign

Forsman & Bodenfors Encourages Safety & Style with IF Insurance Spot

When it gets dark, more people become victims of road accidents. But despite that a reflective vest halves the risk of accidents, the forgetfulness and vanity of many of us means we leave home without it. 

In an effort to encourage more visibility in the dark, IF insurance in collaboration with the fashion label BACK has developed a reflective collection of outerwear and accessories.

Forsman & Bodenfors created the campaign, with Folke Film producing the film directed by Laerke Herthoni.


video
Watch Your Back IF
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Production Company

Director: Laerke Herthoni

DOP: Niklas Johansson

Executive Producer: Joi Persson

Producer: Maja Lobas

Production Company: Folke Film

Creative Agency

Creative Agency: Forsman & Bodenfors

Producer: Magnus Kennhed

Creatives: Agnes Stenberg- Schentz, Joakim Laabraten

Genres: Fashion & Beauty

Categories: Clothing and Fashion, Day Wear

Forsman & Bodenfors, Thu, 27 Nov 2014 16:20:54 GMT