Forsman & Bodenfors
Thu, 27 Nov 2014 16:20:54 GMT
When it gets dark, more people become victims of road accidents. But despite that a reflective vest halves the risk of accidents, the forgetfulness and vanity of many of us means we leave home without it.
In an effort to encourage more visibility in the dark, IF insurance in collaboration with the fashion label BACK has developed a reflective collection of outerwear and accessories.
Forsman & Bodenfors created the campaign, with Folke Film producing the film directed by Laerke Herthoni.
Director: Laerke Herthoni
DOP: Niklas Johansson
Executive Producer: Joi Persson
Producer: Maja Lobas
Production Company: Folke Film
Creative Agency: Forsman & Bodenfors
Producer: Magnus Kennhed
Creatives: Agnes Stenberg- Schentz, Joakim Laabraten
Genres: Fashion & Beauty
Categories: Clothing and Fashion, Day WearForsman & Bodenfors, Thu, 27 Nov 2014 16:20:54 GMT