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Forsman & Bodenfors' Child-voiced GPS Is Helping Keep Roads Safe

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Navigation voice automatically switches to child’s voice when driving near schools & day-care centres

Forsman & Bodenfors' Child-voiced GPS Is Helping Keep Roads Safe

In an effort to get drivers to slow down where it matters the most, Forsman & Bodenfors developed the sat nav app “Slow Down GPS”. It’s like any other voice navigation app, except for one childish feature: when driving in areas where it's more likely to be children around, the navigation voice automatically switches to a child’s voice. 

In the first version of the app, GPS-locations for all schools and day-care centres in the Nordic region have been added. But through a crowdsourcing project on the If website, people are also asked to suggest more locations where the voice should switch to a child’s voice.

The app is available for free download in App Store and Google play.

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Digital Production Company

App/Digital Production: Earth People

App Production: Starcut

Production Company

Director: Tarik Saleh

DOP: Fredrik Wenzel

Executive Producer: Ylva Axell

Producer: Sophie Hedberg

Production Company: Bacon


Editor: Joakim Pietras

Creative Agency

Art Director: Samuel Åkesson

Copywriter: Joakim Labraaten

Creative Agency: Forsman & Bodenfors

Designer: Johan Fredriksson

Digital Producer: Andreas Johansson

Planner: Lars Friberg

Producer: Magnus Kennhed

Strategist: Maja Bredberg

Categories: Insurance, Finance

Forsman & Bodenfors, Mon, 17 Aug 2015 13:56:00 GMT