Forsman & Bodenfors
Mon, 21 Sep 2015 08:41:14 GMT
H&M breaks all the fashion rules in this powerful new campaign from Forsman & Bodenfors.
The film, narrated by Iggy Pop, carries a liberating message that encourages us to break all taboos in fashion, to wear whatever we want and be whoever we want – because there are no rules in fashion but one: Recycle your clothes.
H&M was the first fashion company to launch a global garment collection initiative, driven by the idea that fashion should both look good and do good. The mission now is to create a closed loop in fashion. The idea behind closing the loop is very simple – why should any fashion go to waste when it can be collected, re-used or turned into something new?
This film emphasizes that ambition with a new approach to fashion: you should choose your own style and expression, while at the same time take responsibility for the environment.
With a little help from the icon Iggy Pop, alongside a very long list of additional influencers such as: Supermodels Tess Holliday and Elliot Sailors, Fashion Blogger Pardeep Singh Bahra, emerging Designer Loza Maléombho, Artist Daniel Lismore, Vogue Writer Karley ”Slutever” Sciortino, Boxer Naozumi Tsuchiyama, Eyewear Designer Duo Coco&Breezy, Stylists Joe Kazuaki from TokyoDandy and Yuya Nara, Costume Designer Roberta Haze, Hijabista Mariah Iidrissi and Japans first Kimono Stylist Nobuko Okubo – the film clearly shows that there are no rules in fashion but one: recycle your clothes.
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Post Production Company: Gangsters
Director: Max Vitali
DOP: Mattias Rudh
Executive Producer: Alexander Blidner
Producer: Tilde Franzén
Production Company: Callboy
Stylist: Denise Östholm
Music Production: Jonas Quant
Sound Design: Stopp
Editor: Leila Sarraf @ Trim
Creative Agency: Forsman & Bodenfors and H&M Inhouse
Designer: Ellinor Bjarnolf
Digital Producer: Helena Wård
Head of Creative Services: (H&M) Erik Zetterberg
Media Planner: (Head, H&M) Annika Sandström
Music Supervisor: Jenny Ring, Joel Borg
PR: Maja Bredberg, (H&M) Anna Eriksson
Producer: Magnus Kennhed, (H&M) Lars Nilsson
Senior Account Director: Leif Sorte
Creatives: Karin Frisell, Anna Qvennerstedt
Genres: Fashion & Beauty, Dialogue
Categories: Clothing and Fashion, Day WearForsman & Bodenfors, Mon, 21 Sep 2015 08:41:14 GMT