Forsman & Bodenfors & Acne for Unicef

Each year, we spend millions of dollars on Christmas gifts. Unfortunately, a lot of them are things that no one really need. They just end up in a drawer somewhere. That's how it's always been, since the beginning of giving. We give stuff just for the sake of it, and that’s a waste of both money and drawer space.

 

Luckily, today you can give something that will definately come into use. At unicef.se, you can buy actual field products such as vaccine, medicine and nutrition. Unicef will then make sure these products reaches the children who need them the most. And you recieve a gift card, that you can give to someone as a Christmas gift.

 

The film with the three wise men will air until Christmas eve, and then Maria will take it from there.

The three wise men 45 seconds:

 

Credits:

 

Agency: Forsman & Bodenfors

Client: UNICEF Sverige

Account supervisor: Daniel Smedfors

Account manager: Johanna Bringefält

Art Director: Johanna Hofman-Bang, Agnes Stenberg-Schentz

Copywriter: Marcus Hägglöf, Jacob Nelson

Agency producer: Magnus Kennhed

Designer: Nina Andersson

Production company: Acne Production

Director: Tomas Skoging, Torbjörn Martin

Executive Producer: Pia Dueholm

Producer: Petur Mogensen

Photographer: Christian Haag