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Forsman & Bodenfors & Acne for Unicef


Christmas shopping is always a headache - even if you're a 'Wise Man'

Forsman & Bodenfors & Acne for Unicef


Each year, we spend millions of dollars on Christmas gifts. Unfortunately, a lot of them are things that no one really need. They just end up in a drawer somewhere. That's how it's always been, since the beginning of giving. We give stuff just for the sake of it, and that’s a waste of both money and drawer space.

Luckily, today you can give something that will definately come into use. At, you can buy actual field products such as vaccine, medicine and nutrition. Unicef will then make sure these products reaches the children who need them the most. And you recieve a gift card, that you can give to someone as a Christmas gift.

The film with the three wise men will air until Christmas eve, and then Maria will take it from there.
The three wise men 45 seconds:
Agency: Forsman & Bodenfors
Client: UNICEF Sverige
Account supervisor: Daniel Smedfors
Account manager: Johanna Bringefält
Art Director: Johanna Hofman-Bang, Agnes Stenberg-Schentz
Copywriter: Marcus Hägglöf, Jacob Nelson
Agency producer: Magnus Kennhed
Designer: Nina Andersson
Production company: Acne Production
Director: Tomas Skoging, Torbjörn Martin
Executive Producer: Pia Dueholm
Producer: Petur Mogensen
Photographer: Christian Haag
view more - Creative
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Forsman & Bodenfors, Tue, 11 Dec 2012 13:47:01 GMT