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Forrester Research Names Visual IQ Leader in Cross Channel Attribution

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Scores highest in evaluation criteria including current offering, strategy and reporting and analysis

Forrester Research Names Visual IQ Leader in Cross Channel Attribution

Visual IQ, the leading cross channel marketing attribution software provider, today announced it has been named a leading cross channel attribution provider in a report issued this week by Forrester Research, Inc. The company was among eight attribution solution providers invited to participate in The Forrester Wave: Cross-Channel Attribution Providers, Q4 2014 and it received the highest score in evaluation criteria including current offering, strategy, actionability outputs, and reporting and analysis.

According to the report, “Visual IQ is a leader in the cross-channel attribution space, with the most experience in incorporating all marketing channels into its attribution model, including call center, mobile and point-of-sale (POS) data.” It goes on to say that Visual IQ “demonstrated a clear understanding of how to use attribution measurement to better inform future interaction strategies” and “scored very well on the actionability output criteria, with its ability to build dynamic scenarios and push out recommended media buys.”

Forrester Wave reports are widely acknowledged for their rigorous reviews, transparent evaluation process, and third-party independence. This report assessed participating vendors with advanced algorithmic-based models across 56 evaluation criteria, with the goal of helping customer insights (CI) professionals select the right partner for their cross channel attribution.

As part of the research and evaluation for the Wave, Forrester fielded client surveys and conducted customer reference calls to validated product and vendor qualifications. The report states, “Clients indicated Visual IQ’s tool was a strategic asset that actively helps them turn attributed insights into action, and client experiences with those capabilities were consistently positive.”

A pioneer in the industry since 2006, Visual IQ is the only proven advanced marketing attribution provider that offers an advertiser-trusted, publisher-agnostic approach for measuring and optimising cross channel performance. The company’s robust attribution capabilities are a core part of its IQ Intelligence Suite, which consists of four hosted cross channel marketing intelligence software products that enable the multi-channel marketing measurement, optimisation, and media buying efforts of brands and their agencies.

“I believe that Forrester’s recognition of Visual IQ as a leader in cross channel attribution underscores our commitment to providing the very best platform for both brands and agencies to inform and understand the effectiveness of their marketing performance, and to activate future marketing decisions,” said Manu Mathew, co-founder and CEO of Visual IQ. “The market has evolved significantly since we first started in 2006, and we are proud of our ability to continually evolve our platform and maintain our leadership position. We look forward to continuing to push the boundaries in terms of the value that marketing attribution can deliver.”

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lbbonline.com, Mon, 10 Nov 2014 11:13:37 GMT