Formula E's High-Octane Street Racing Spot Aims to Boost Sport's Popularity
Adrenaline-charged ad created by Iris and produced by the network’s production company, POPS in Marrakesh
Iris has produced its first work for Formula E since winning the global strategic and creative account in December last year.
The integrated campaign launches with a high-energy TV commercial, encouraging people to tune into the upcoming street race taking place in Marrakesh on Saturday 13th January on Channel 5.
The 30 second spot forms part of a wider strategy aimed at introducing the sport to new audiences and getting more people to watch the Formula E Electric Street Racing series.
Created by Iris and produced by the network’s production company, POPS, this adrenaline-charged ad speeds around the streets of Marrakesh reflecting the electrifying power and energy the Formula E race will bring to the city. With a total of 14 races taking place across 11 cities, this is the first in a series of creative that will be tailored per race location.
Lizzie Bacon, Senior Marketing Manager, at Formula E commented: “Our new campaign will challenge perceptions of electric racing and provoke sports fans to tune in and find out how Formula E is reinventing racing.”
The 30 second film was directed by Iris’ Ross Taylor and Jam’s Dan Andrew. The TV will be supported by a fully integrated campaign that spans TV, social, outdoor and digital channels, running in the UK and Germany.
Ross Taylor, Creative Director at Iris said: “We’re thrilled to be embarking on this journey with Formula E; to create culture shaping work that will get more people talking about, and more importantly, watching the sport.”
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Advertiser: Formula E
Post Production / VFX
Executive Producer: Peter Maynard
Lead Compositor: Dan Andrew
VFX: Jam Films
VFX Producer: Evren Olgun
Animators: Maxim Kroft,Andrew Brewer,Alexandre Pasto,Christian Tailor
Creative Agency: Iris London
Creatives: Lucy Green and Ryan Timms
Executive Creative Director: Grant Hunter
Integrated Producer: Christina Lambrou
Senior Planner: Rich Edwards
Production Company: Pops Productions
Sound Design: Rich Martin @ Envy
Editor: Syd Harvey
Categories: Automotive, CarsIris, Tue, 09 Jan 2018 12:25:02 GMT