Former Sony Executive Ellen Kvarby Joins Epidemic

Former Sony Music executive, Ellen Kvarby, joins Epidemic Sound as vice president of marketing 

Ellen is an award-winning creative leader with a reputation for developing successful marketing campaigns for Swedish artists such as kent and Linnea Henriksson

Senior executive responsible for running the marketing department and shaping the creative campaigns amongst Epidemic’s growing network of some of the world’s most influential creators

Ellen’s appointment is in response to an increased demand for Epidemic’s music from content creators and follows the news that they raised $20million to continue on their mission to Soundtrack the World

As the former head of creative at Sony Music Sweden, Ellen founded, lead and developed their In-house agency, which collected several awards for its groundbreaking approach.

Working directly with the Swedish band, kent, Kvarby managed the campaign 'Funeral For kent - Sweden’s Biggest Rock Band', which received one Lion and three nominations at Cannes Lions 2017, as well as the award for 'Best Campaign of the Year' award at Inhousegalan 2017.

Ellen’s track record of driving the success of creators also stems back to 2015 where she led a campaign with the Swedish artist Linnea Henriksson, which was recognised at Inhousegalan winning the 'Best Digital Activation of the Year'.

Oscar Höglund, co-founder and CEO of Epidemic, says: “We’re seeing more and more creators - from both the music and content creation worlds - than ever joining Epidemic on its mission to Soundtrack the World.

We’re delighted to welcome Ellen to the Epidemic team and excited by the impact her proven, creator-first approach will have in helping to fuel the creative and commercial success of our world class creators”.

Ellen Kvarby, VP marketing at Epidemic, says: “Epidemic's journey is one I’ve followed for a long time. I’m excited to continue creating powerful marketing campaigns alongside our creators to really contribute towards Epidemic’s mission of Soundtracking the World.”

Ellen’s appointment also follows the announcements that Kate Vale (formerly of Google, YouTube and Spotify) has joined Epidemic as managing director, North America and Maria Waddington (formerly of Readly) has joined as chief of people and culture.