Thu, 28 Jan 2016 09:26:40 GMT
Team One appointed digital leader W. Joe DeMiero as management director to further amplify the agency’s capabilities in enterprise technology and digital advertising. DeMiero most recently held leadership positions at global digital agency Razorfish and brings more than 15 years of digital expertise to Team One’s integrated agency teams. Backed by the Saatchi & Saatchi global network, Team One is the only agency to focus on the premium, luxury and aspirational consumer for brands like Lexus, The Ritz-Carlton and Indian Motorcycle, among others.
DeMiero’s experience spans the digital landscape, from implementing enterprise technology platforms to leading national and international digital advertising campaigns to building robust social communities and developing mobile applications. His award-winning work encompasses multiple industries, for brands like Honda, Acura, Visa and T-Mobile.
“Team One understands the future of digital, the expectations of tomorrow’s tech-native consumer, and how brands can influence those consumers by creating relevant and compelling experiences,” DeMiero said. “Team One is the digital powerhouse you don’t know about—and that is about to change.”
As one of the only national agencies with more than 30 distinct marketing disciplines, Team One’s digital expertise includes specialists in mobile, branded entertainment, social media, media planning and buying, web and app development, UX and design, and CRM, along with an in-house multimedia content studio—all working together to drive clients’ business to the forefront of digital innovation. Continuing to invest in a deep bench of talent, Team One’s digital team consists of more than 150 members. Its leaders include Cathy Gribble, director of digital strategy and analytics; Nate Manchester, creative director of experience design; Melissa Presby, group account director of relationship marketing; and Jon Ruppel, creative director.
“Team One has a rare operating model. Our deep understanding of technology, the premium customer, and how to create sublime digital experiences to exceed consumer expectations allows us to provide a unique level of service and counsel to our clients,” said Julie Michael, president of Team One. “Joe’s digital expertise is already infiltrating every aspect of our business, and has immediately benefited our clients and our people.”
Executive Creative Director of Digital Alastair Green also weighed in on Team One’s recent technology innovations, which include creating a virtual-reality cycling narrative, 3D-printing video game characters, hyper-relevant video advertising and 360 cameras to capture car interiors, with additional considerations into machine learning coming soon.
“Our investment in and deep exploration of innovative tech and tools afford our specialists an opportunity not only to play and geek out, but also to explore real-world applications,” said Green.view more - Hires, Wins & BusinessTeam One, Thu, 28 Jan 2016 09:26:40 GMT