Puntmas is a new retail platform that allows Sportsbet to stay nimble with offers and racing specials for the entire Spring racing Carnival
It's 'Puntmas Time' at Sportsbet, with former Olympian Ben Johnson back in a new spot titled 'The Fold', offering punters the chance to cancel their bet mid way through a race.
Johnson also stars in a web film titled 'The night before Puntmas'.
BMF ECD Cam Blackley told CB: "There's a true build up of excitement around Spring Racing, punters look forward to it all year. Sportsbet's 'Puntmas' season seizes ownership of the carnival in a way only they can do and topped off with a second helping of Ben Johnson."
The campaign leads with the 'The Fold' and the long form web film, but will be followed by a number of ads showcasing Sportsbet's unique Puntmas offerings.
Executive Creative Director: Cam Blackley
Head of Art and Design: Lincoln Grice
Copywriter: James Sexton and Tom Johnson
Designer: Alex Creamer
Group Strategy Director: David Warren
Managing Director: Stephen McArdle
Group Account Director: Danielle Richards
Senior Account Director: Will Woods
Account Manager: Siena Shuttler and Victoria Venardos
Agency Producer: Claire Seffrin
Director (OLV): Tim Potter
Production Company Executive Producer: Jo de Fina
Production Company Producer: Susie Douglas
Production Company: The Otto Empire
Post Production: The Editors
Editor: Bernard Garry, Jess Mutaschio and Lily David (OLV)