Former Hope & Glory Partner and Creative Director Gavin Lewis Joins One Green Bean

One Green Bean today announces that Gavin Lewis has joined the senior management team at One Green Bean London, in the role of managing partner. It marks the latest in a series of high-profile specialist and leadership hires, as the agency prepares for client remit expansion and anticipated growth in 2022.

As a partner and creative director at Hope & Glory for nearly 10 years, Gavin was instrumental in shaping the culture, creative output, and growth of the agency, throughout a decade of momentum. During that time, Lewis worked with numerous category-defining brands, including IKEA, Greggs, Facebook, Sainsbury’s, Merlin, Disney, Tourism Australia, American Airlines, SEGA, Sony and Hyundai. In his role as Creative Director, Lewis was the architect behind numerous multi award-winning campaigns, achieving recognition both in the UK and internationally.

In the newly created position of managing partner at One Green Bean, Gavin will take a leadership role driving integrated, PR and social-first outputs for the existing roster of clients, in addition to focusing on growth opportunities. Lewis will play a key role internally, remaining close to the day-to-day craft of cutting-edge communications, with an emphasis on the ever-shifting media landscape. The outward facing aspects of his role will span C-suite client counsel around fit-for-purpose earned media creative, cross-channel story telling optimisation and opportunities to better integrate social, content and influencers into more traditional communications.

One Green Bean positions itself as a Big Little Agency, offering clients the unrivalled commitment to creativity and agility of a boutique operation, combined with the reach, reliability, and rigor of a global network, which it achieves via shareholder, Havas. Its ongoing ambition across all four offices is ‘Creativity that powers Conversation’. Lewis will champion this, ensuring world class creative stays at the heart of every client relationship, with an emphasis on outcomes and commercial impact.

Commenting on the appointment, Kat Thomas, One Green Bean’s founder and global ECD said: “Covid, Brexit, supply and distribution issues, plus global affairs have really hardened the news agenda. Creativity in PR needs to be sharper and more informed than ever. Gavin is a rare gem – one of the industry’s brightest creative minds, who’s as passionate about the idea as the impact, who can offer invaluable counsel to senior marketers as they evaluate how to maximize their earned media investment. He’s a top bloke, who is as comfortable at the media pitching coalface as he is in a room full of CMOs. We’re thrilled to have him onboard”.

Gavin Lewis added: “I’m immensely grateful for the decade I spent at Hope & Glory and the opportunities it afforded me - I worked with fantastic people and delivered campaigns for some brilliant brands that I couldn’t be prouder of. However, an exciting new chapter beckoned, and I’m delighted to join the team at One Green Bean – I love the spirit of the agency, its commitment to culture and the fact that its single mindedly driven by creative ambition”.

One Green Bean London’s clients include The Body Shop, Domino’s, Costa Coffee, Vodafone Smart Tech, Virgin Red, Virgin Holidays, Hotels.com, Qatar Tourism, Visit Jersey, Durex, Vanish and Harpic.