Former BETC London ECD Neil Dawson Launches Start-up Agency

Former BETC London Executive Creative Director Neil Dawson has unveiled start-up agency, Dawson Pickering. The agency is a joint venture with BETC London's former Head of Copy, Clive Pickering.

The pair left the agency suddenly in January along with its Chief Executive Matthew Charlton, who is to join Brothers and Sisters at the end of April. They launched successful regional work for Diet Coke as well as a global campaign for Bacardi.

Dawson Pickering has already launched its first piece of work, a debut TV commercial for delivery company CollectPlus.