Today, Drawbridge, the leading cross-device technology company, announced the hire of Winston Crawford, the former head of Apple’s iAd Marketplaces. Crawford joins Drawbridge as the company’s Chief Operating Officer, where he will work closely with CEO Kamakshi Sivaramakrishnan to further scale existing business, as well as explore and develop new business opportunities.
Crawford comes from a wide range of roles and experiences, with past careers extending from managing client services and sales teams, to operations and business development teams. Most recently, Crawford’s role as the Head of Apple’s iAd Marketplaces placed him in charge of building and growing Apple's self-service and programmatic media buying platform, iAd Workbench.
“We are thrilled to welcome Winston to the Drawbridge team as we continue to scale, evolve, and expand our business,” said Sivaramakrishnan. “His deep understanding of the mobile ecosystem – its current challenges and the potential ahead – will be a huge asset to us. We have carved out tremendous opportunities that center around the democratisation of anonymised, digital identity, and I look forward to leveraging Winston’s expertise as we continue our success.”
This hire comes with momentum from Drawbridge, recently announcing that the company’s Connected Consumer Graph™ is 97.3 percent accurate. Through the graph, Drawbridge offers a probabilistic identity solution for marketers, providing them with a view of consumer interaction with brands across devices without relying on any personal information on the identity of the consumers.
“The solution that Drawbridge has created not only addresses a huge business challenge that the marketing community is facing, but it can also be leveraged outside of marketing in a number of business and customer experience applications, including closed-loop attribution, ecommerce site optimisation, content personalisation, and even risk and fraud detection,” said Crawford. “I look forward to joining Drawbridge and maximising that potential at scale. Connecting and understanding consumers across multiple devices without relying on personal information is an incredibly powerful asset.”view more - Hires, Wins & Business
Genres: Peoplelbbonline.com, Tue, 14 Jul 2015 13:47:06 GMT