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Forged from Greatness

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GPY&R transforms AFL Cup scraps into the world's most precious metal

Forged from Greatness

GPY&R Melbourne and AFL have launched a world first- the chance to own an ingot forged from the 2013 AFL Premiership Cup, the most elusive prize in Australian sport.


Since 1897, 116 Premiership Cups have been awarded. Its sacred metal is lusted after by every player in the league. What isn’t commonly known is that when each Premiership Cup is forged, approximately 42.2 grams of this precious metal are left behind.
GPY&R Melbourne has taken this metal and turned it into a one-of-a-kind piece of history to be sold to the highest bidder. Based on today’s market commodity price, if the ingot sells for AUD$2,113.10 it will have officially become the world’s most precious metal, worth even more than gold or platinum.

The promotion is part of this year’s AFL Finals ‘Witness Greatness’ campaign and aims to continue to hype up the 2013 Toyota AFL Finals series. Additionally, all proceeds from the sale of this historic item will go to Ladder, the AFL’s official charity for tackling youth homelessness.
So if you want to own a part of the 2013 AFL Premiership Cup, bidding is now open here:




Client: AFL

Marketing Manager: Stephen Gray

Agency: GPY&R Melbourne

Executive Creative Director: Ben “Come back Gazza” Coulson

Senior Writer: Alex “Go Cats” Wadelton

Senior Art Director:  Paul “Wharfie Time” Meates

Agency Executive Producer: Romanca “Ice Cold” Jasinski

Client Services Director: Julian “Sticks” Bell

Senior Account Director: Kirsten “Brown and Gold” Darbyshire

Senior Account Manager: Rachel “Jimmy Jimmy Jimmy” Semmens-Bartel

Digital Production Manager: Nicole “Red and Blue” Atkinson

Digital Producer: Jessica “Soaring Eagles” Krt

Head of Digital: Matt “Real Teeth” Farrugia

Interactive Designer: Caleb “Bomber” de Gabriel

Interactive Developer: Dilshan “Dead-Eyed Dick” Desilva

Technical Director: Attila “Mighty Hawks” Csobonyei

Social Media Manager: Prue “Plugger Forever” Chilcott

Director/Editor: Adam “The Past Players' Association Encouragement 

Award 1998” White

Assistant TV Producer: Emma “I’m The” King

Sound: Paul "The Dog" Le Couteur, Flagstaff Studios

Jeweller: Michael "6 Million Dollar Man" Cook

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Categories: Sports and Leisure, Events, Mon, 16 Sep 2013 14:17:04 GMT