Forever Beta Wins Snack Brand Peperami

Forever Beta has been appointed as the lead creative agency for iconic snack brand Peperami. The agency will be developing a new strategic and creative positioning which reinterprets the brand in order to drive relevance to younger, modern day consumers.

Peperami is still famous for the wild animated character ‘Animal’, however, the brand has recognised a shift in culture and consumer needs since the ‘Animal’’s conception. ‘Animal’ will now be used as more of a brand icon, rather than the central character of the brand’s marketing campaigns.  

Forever Beta has developed a channel-agnostic campaign built upon deep cultural and consumer understanding. The campaign also aims to bring cohesion to the brand’s comms across its multi-disciplinary marketing mix for 2022 and beyond. 

The agency was appointed for its cultural strategic thinking and unique creative approach, as well as its energy, passion and great chemistry with the Peperami team. The work is due to go live later this year. 

Pavan Chandra from Peperami, said: “The chemistry between my team and Forever Beta is fantastic, and we look forward to making our partnership even stronger and gaining brand fame with strong insightful strategic thinking, breakthrough creative communications and accelerating our brand growth.” 

Alan Fayolle from Forever Beta, said: “Peperami is such an acclaimed household brand with products that everyone knows and loves. With its expansion into different products, like Chicken Bites, and desire for innovative brand messaging, Forever Beta is thrilled to be partnering with them to drive forward the new modern creative vision.”