Ford Says Your Feet Have Potential in New Campaign from BBR Saatchi & Saatchi
Illustrator Ido Hirshberg depicts famous feet in new print work
The Ford Kuga has a unique feature: a foot-activated lift gate that allows you to open the car's boot simply by positioning your foot under the rear bumper.
To communicate this amazing new piece of technology, BBR Saatchi decided to celebrate the foot by showing people who did truly memorable things with their feet: people like Neil Armstrong, Michael Jackson, Dorothy from "The Wizard of Oz”, Godzilla, Lionel Messi…and now you. A unique print campaign illustrated by artist Ido Hirshberg depicts these famous feet.
Make no mistake. Your feet have got potential.
view more - Creative
CEO : Yossi Lubaton
Illustrator: Ido Hirshberg
Print / OOH
Photographer: Yoram Aschheim
Account Executive: Ori Ben-Dror, Chen Halpern
Account Management: Alon Goldman
Creative Agency: BBR Saatchi & Saatchi
Group Account Directors: Idit Zukerman
Planner: Shai Nissenboim, Lora Goichman
Producer: Gali Starkman, Odelia Nachmias Freifeld
Studio Manager: Yaron Keinan
Head of Production: Dorit Gvilli
Creatives: Eran Shushu Spanier, Aia Kujnitzy Bechor
Categories: Automotive, Carslbbonline.com, Mon, 07 Mar 2016 15:32:45 GMT