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Ford Says Your Feet Have Potential in New Campaign from BBR Saatchi & Saatchi

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Illustrator Ido Hirshberg depicts famous feet in new print work

Ford Says Your Feet Have Potential in New Campaign from BBR Saatchi & Saatchi
The Ford Kuga has a unique feature: a foot-activated lift gate that allows you to open the car's boot simply by positioning your foot under the rear bumper.
 
To communicate this amazing new piece of technology, BBR Saatchi decided to celebrate the foot by showing people who did truly memorable things with their feet: people like Neil Armstrong, Michael Jackson, Dorothy from "The Wizard of Oz”, Godzilla, Lionel Messi…and now you.  A unique print campaign illustrated by artist Ido Hirshberg depicts these famous feet. 
 
Make no mistake. Your feet have got potential.


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Production Company

CEO : Yossi Lubaton

Illustrator: Ido Hirshberg

Print / OOH

Photographer: Yoram Aschheim

Creative Agency

Account Executive: Ori Ben-Dror, Chen Halpern

Account Management: Alon Goldman

Creative Agency: BBR Saatchi & Saatchi

Group Account Directors: Idit Zukerman

Planner: Shai Nissenboim, Lora Goichman

Producer: Gali Starkman, Odelia Nachmias Freifeld

Studio Manager: Yaron Keinan

Head of Production: Dorit Gvilli

Creatives: Eran Shushu Spanier, Aia Kujnitzy Bechor

Categories: Automotive, Cars

lbbonline.com, Mon, 07 Mar 2016 15:32:45 GMT