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Ford Project Brings Newspapers to Spotify as Soon as They Hit the Stands

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GTB Brazil teams with news outlet Estadão to launch 'Spotify News - Performance Edition'

Ford Project Brings Newspapers to Spotify as Soon as They Hit the Stands

The Ford’s ST Edge SUV is taking on Spotify by creating itsown news feed, with daily written content being produced as audio files from abespoke team.

Ford and Estadão – the largest news outlet in Brazil – launched a new partnership through an innovative project called 'Spotify News - Performance Edition'. Credited by GTB Brazil, this project transforms the print version of Estadão’s daily paper into audio tracks on Spotify. To make this possible, Estadão created a new team that adapts print news to an audio version narrated by journalists. Each section has its own album, each news story has its own track. When the newspaper hits the stands in the morning, the audio files are also made available simultaneously on Spotify. 


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Production Company

Filmmaker: Regis Fernandez

Sound

Sound Company: A9

Creative Agency

Executive Creative Director: Vico Benevides

Creative Director: Rodrigo Strozenberg, Denis Peralta

Art Director: Leticia Rodrigues, Fabio Ferreira, Daniel Matsumoto

Editor: Andre Savastano

RTV: Marina Fridman, Yasmin Mattos

Client Services: Martin Zucchini, Valeria Coutinho, Beatriz Altafini

Media: Rafael Amorim, Marcelo Marujo, Camila Carvalho

Filmmaker: Regis Fernandez

Motion Designer: Daniel Matsumoto

Copywriter: Andre Savastano

Categories: Automotive, Cars

lbbonline.com, Fri, 06 Sep 2019 09:02:49 GMT