senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
Ford Project Brings Newspapers to Spotify as Soon as They Hit the Stands
06/09/2019
191
Share
GTB Brazil teams with news outlet Estadão to launch 'Spotify News - Performance Edition'
Group_3646

The Ford’s ST Edge SUV is taking on Spotify by creating itsown news feed, with daily written content being produced as audio files from abespoke team.

Ford and Estadão – the largest news outlet in Brazil – launched a new partnership through an innovative project called 'Spotify News - Performance Edition'. Credited by GTB Brazil, this project transforms the print version of Estadão’s daily paper into audio tracks on Spotify. To make this possible, Estadão created a new team that adapts print news to an audio version narrated by journalists. Each section has its own album, each news story has its own track. When the newspaper hits the stands in the morning, the audio files are also made available simultaneously on Spotify. 


Credits
Agency / Creative
Post Production / VFX
Editorial
Music / Sound
More News from lbbonline.com
Group745
Awards and Events
Nayla Tueni on 90 Years of Annahar
03/03/2024
27
0
Group745
Hires, Wins & Business
Modern Post Adds Colourist Taylor Schafer
01/03/2024
11
0
ALL THEIR NEWS
Work from
Group745
Feel Every Detail
Genesis
01/03/2024
4
0
Group745
Charles Barkeley
Bleacher Report x Bing
01/03/2024
3
0
Group745
Jean de Florette
Stella Artois
01/03/2024
5
0
ALL THEIR WORK