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Ford of Europe Plunges into 110 Days of Darkness

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RSA Films' Toby Dye and agency GTB London venture to the world's northernmost town to launch Ranger Black Edition

Ford of Europe Plunges into 110 Days of Darkness
Ford of Europe premieres a truly dark campaign. Enlisting the real people of Svalbard, the films show just how dark and tough life can be in the Arctic Circle during the Polar Night. Created by GTB London, the campaign features Ford’s new equally dark and tough Ranger Black Edition.

Shot by multi-award winning director Toby Dye and produced by Ridley Scott’s RSA Films, the main film of the campaign revolves around three drivers who live in the northernmost town in the world, Longyearbyen. For over 110 days straight they live and work in -20º and complete darkness. Clearly, not a place for everyone. But a perfect place for one car: the Ranger Black Edition. Just like the people of Longyearbyen, the Ford Ranger can handle these conditions, as we see it drive across giant icy and mountainous landscapes with ease. The film pays off with a challenging question ‘Can you handle the dark?’.

Ford Ranger Black Edition: 100 Days of Dark from GTB London on Vimeo.

“The first time the agency told me the brief I fell in love with the idea there and then; film a totally black car in the darkest place on Earth. What’s not to love about that? Of course, they neglected to tell me how cold it was going to be…” says Director Toby Dye.

Ford’s Brand Content Manager for Commercial Vehicles Steve Fletcher comments: “We took our toughest, darkest vehicle to one of the toughest darkest places on Earth for the ultimate Test Drive. The residents of Svalbard need reliability and The Ford Ranger Black Edition showed it can perform as they go about their daily lives in the harshest of environments."

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Advertiser: Ford

Content Manager: (Brand) Lyn West; (Commercial Vehicles) Steve Fletcher

Marketing Communications Director: Anthony Ireson

Post Production / VFX

Colourist: Ben Rogers

Post Production Company: Gramercy Park Studios

Producer: Annika Gustavsson

VFX Supervisor: Stephen Miller

Print / OOH

Photographer: Toby Dye

Retoucher: Peter Holmes

Creative Agency

Chief Creative Officer: Julian Watt

Creative Agency: GTB London

Executive Creative Director: Lazaros Nikiforidis

Group Business Director: Sarah Rosser

Junior Art Director: Louise Shaw

Junior Copywriter: Alexander Smith

Producer: Aaron Clark, Max Dinunno

Strategy: Katherine Cummings, Petar Panayotov

Associate Creative Director: Marcos Almirante

Production Service

Production Service Company: Jason Roberts Productions

Production Company

Director: Toby Dye

DOP: Jasper Spanning

Producer: Emma Cairns

Production Company: RSA Films


Music : James O’Connell @ Rebel

Sound Design: Toby Griffin @ Gramercy Park Studios


Editor: Julian Eguiguren

Genres: Documentary

Categories: Automotive, Cars

RSA Films, Mon, 22 Jan 2018 14:31:16 GMT