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Ford Keeps Tradepeople Moving with FordPass Pro Spot

Creative 160 Add to collection

Johnny Foreigner director Superrocketman captures the features of the app for the campaign

Ford Keeps Tradepeople Moving with FordPass Pro Spot

The FordPass Pro app has a variety of features that interact with your vehicle from your smartphone and is aimed at tradespeople who keep moving. This online spot for Ford Europe by Makerhouse and directed by Robbie Samuels (aka superrocketman) adopts that approach visually showing a series of fast-moving tradespeople using the FordPass Pro app within a working day.

Shot in and around London, the production lost the original Grip due to a positive covid test. To create the fast moving feel they wanted the DP Andrew Kuchanny opted instead to use the versatile Arri-Trinity system with operator Seb Joly, which allowed for a speedy acquisition of shots. 

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Title: FordPass Pro (Director’s cut)

Client: Ford

Creative Team: Josie Burns & Ryan Wylie

Producer: Stephanie Paeplow

Production Company: Makerhouse

Director: Robbie Samuels

Executive Producer: Loren Colson

Production Manager: Emily Iacovides

Production Co-ordinator: Jenny Vaughan

DP: Andrew Kuchanny

Trinity: Seb Joly

Production Designer: Katherine Burke

Costume Designer: Amy Albertine Andrew

Editor: Paul Boobyer

Sound: Gez Lloyd

VFX: Dan Sollis, Gerry Lindfield

Grade: Duncan Russell

Categories: Automotive, Trucks and Vans

Johnny Foreigner, Mon, 25 Oct 2021 11:20:03 GMT