The FordPass Pro app has a variety of features that interact with your vehicle from your smartphone and is aimed at tradespeople who keep moving. This online spot for Ford Europe by Makerhouse and directed by Robbie Samuels (aka superrocketman) adopts that approach visually showing a series of fast-moving tradespeople using the FordPass Pro app within a working day.

Shot in and around London, the production lost the original Grip due to a positive covid test. To create the fast moving feel they wanted the DP Andrew Kuchanny opted instead to use the versatile Arri-Trinity system with operator Seb Joly, which allowed for a speedy acquisition of shots.