This month, Ford is debuting new advertising to support the launch of its completely re-imagined 2020 Ford Escape. The vehicle offers advanced driver assist technology, more leg room and a new hybrid that achieves best-in-class range and MPG.
The advertising is based on the platform ‘Built Street Smart,’ and is derived from proprietary data insights that identified behaviours and attitudes most relevant to the vehicle’s target audience, defined as ‘confident escapists.’ These are people who try to balance today’s always-on, chaotic world.
The omnichannel campaign covers digital, social, print, and broadcast. General market television advertising will debut January 10th, to be followed shortly thereafter by the launch of the multicultural campaign.
Two broadcast spots, Squeeze, and Tier 1.5 headline the campaign: