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Ford Creates Space in the City for the 2020 Ford Escape

Creative 183 Add to collection

BBDO New York created the 'Built Street Smart' campaign

Ford Creates Space in the City for the 2020 Ford Escape

This month, Ford is debuting new advertising to support the launch of its completely re-imagined 2020 Ford Escape. The vehicle offers advanced driver assist technology, more leg room and a new hybrid that achieves best-in-class range and MPG. 

The advertising is based on the platform ‘Built Street Smart,’ and is derived from proprietary data insights that identified behaviours and attitudes most relevant to the vehicle’s target audience, defined as ‘confident escapists.’ These are people who try to balance today’s always-on, chaotic world.

The omnichannel campaign covers digital, social, print, and broadcast. General market television advertising will debut January 10th, to be followed shortly thereafter by the launch of the multicultural campaign.

Two broadcast spots, Squeeze, and Tier 1.5 headline the campaign: 

  • Squeeze highlights the added leg room to escape from a cramped and congested urban life.
  • Tier 1.5 highlights its best-in-class range and fuel efficiency.

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Creative Agency: BBDO

Chief Creative Officer, BBDO WW: David Lubars

Chief Creative Officer, BBDO New York: Greg Hahn

Global Executive Creative Director: Lauren Connolly

Executive Creative Director: Alex Booker

Executive Creative Director: Philip Sicklinger

Art Director: Kristopher Wixom

Copywriter: Alisa Wixom

Group Executive Producer: Diane Hill

Assistant Content Producer: Reid Pierce

North America Business Lead: Joe Dimeglio

Group Business Director: Angela Kozlowski

Account Director: Terrell Cooper

Account Supervisor: Thomas Heffernan

Associate Director, Data Science & Analytics: Andrew Relstab

Experience Strategy Lead: Chad Haus


Production: Biscuit Filmworks

Director: Rachel McDonald

Partner/Managing Director: Shawn Lacy

Executive Producer: Holly Vega

Line Producer: Grace Bodie


Editorial: WORK Editorial

Executive Producer: Erica Thompson

Editor for Squeeze: Rick Orrick

editor for Tier 1.5: Adam Witten

Post Production

Post/VFX: Framestore

Producer: Anna Borysewicz

Flame leads: Grag Cutler, Greg Gaskins

CG leads: Andy Rowan, Ahmad Gharraph


Telecine: Company 3

Artist: Tim Masick


Sound Design and Mix: Wave Studios

Sound Designer and Mixer: Aaron Reynolds

Executive Producer: Vicky Ferraro


Music: Found Objects

Composers: Nick Chomowicz, Jay Wadley, Trevoer Gureckis

EP: Matt Nelson

Categories: Automotive, Cars

BBDO New York, Wed, 22 Jan 2020 10:22:18 GMT