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Forbes Brazil Calls Out Gender Inequality In The Business World

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Challenges faced by women in the workforce are the highlight of the business magazine’s new campaign, created by Ogilvy Brazil

Forbes Brazil Calls Out Gender Inequality In The Business World
Most people know that, even in 2018, the gender pay gap is a sad reality; this is true for not only Brazil but the whole world. What people don’t know is that women face many more challenges in the business world. Especially when it comes to entrepreneurship. Women entrepreneurs receive only 7% of venture capital raised each year, 14% of loans and 5% of government grants. Knowing this, the new Forbes Brazil magazine campaign chose to tackle that head-on, once again, with Ogilvy Brazil’s partnership.

Following the awarded 2017 campaign, “Forbes Women II” brings again female versions of some of the most iconic billionaires on its list. The insight is that if some billionaires were women, their respective companies wouldn’t exist and they would be clients of their competitors. The reality is, this has anything to do with women’s capabilities. It’s due to the lack of incentives, a reflection of the sexism seen in the workforce.

To illustrate that insight, the ads present the female version of Jeff Bezos, Amazon’s founder, receiving a package from Ebay, the female version of Elon Musk, from Tesla, driving a Toyota Prius, and the female version of Larry Page, Google’s co-founder, accessing Yahoo.

Antonio Camarotti, Forbes Brazil Magazine’s CEO, commented: “Last year, our campaign was a great success, being awarded multiple times, because it called attention to the serious problem that is wage gap. The disparity between men and women in the workforce is still an issue. Our campaign once again reinforces Forbes Brazil’s position against gender inequality”. 
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Media Agency

Media Director: Betânia Aragão


Advertiser: Forbes Brazil

Creative Agency

Creative Agency: Ogilvy Brazil

Copywriter: Guilherme Moreira, Marcos Botelho and Phylippe Moura

Art Director: João Alexandre and Guga Bittencourt

Executive Creative Director: Félix del Valle

CEO: Fernando Musa

Photographer: Rodrigo Ribeiro

Art Buyer: Francini Santiago

Illustrator: Notan

Creative Vice President: Claudio Lima

Client Approval: Antonio Camarotti

Ogilvy & Mather Latam, Tue, 29 May 2018 16:32:34 GMT