senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
Forager Editor Kat Yi Cuts Mary J Blige in Super Bowl Spot for Hologic
16/02/2022
Group745
Post Production
New York, USA
90
Share
'Her Health is Her Wealth' Big Game ad was created by CHÉ Creative
Group_3646

In her first Super Bowl commercial, Forager editor Kat Yi shines the spotlight on Hologic, an innovative medical technology company primarily focused on improving women’s health, in a campaign featuring Grammy Award-winning and Academy Award nominated artist, actress and producer Mary J. Blige. The television advertisement, titled 'Her Health is Her Wealth', created by CHÉ Creative and directed by child., highlights how despite Ms. Blige’s busy life, as she travels from set to studio to gym to boardroom, she still makes time in her schedule for her annual Well-Woman visit.

Too often women have normalized the abnormal, especially when it comes to their health. This is where the Well-Woman Exam comes in. Part exam and part conversation, this annual appointment is unique to each woman’s needs, depending on her age, lifestyle and medical History.

Hologic wants women to be knowledgeable at every age and life stage about their bodies, the diagnostic tests they should take to track their health, and should care intervention be needed, to know as soon as possible so they can take action.

Forager is proud to have been in the company of powerful, women-led partners that include:

Hologic's Jane Mazur, vice president, corporate communications. Hologic, Inc. is a medical technology innovator primarily focused on improving women’s health and well-being through early detection and treatment.

CHÉ Creative: A full-service, culturally-led advertising and marketing agency based in Brooklyn, CHÉ that is proud to be 100% Black-owned, women-led and a sanctuary for the best and most underrepresented talent in the industry. Executive creative director Gabrielle Shirdan has had the honour of crafting work for leading brands and takes pride in mentoring Black creatives and women in advertising.

child.: Born to a churchgoing family in Shreveport, Louisiana, director/artist child. has lived her entire life surrounded by music, art and spirituality. After starting her career as a photographer and creative director, child. has made a name for herself with her bold, stylized aesthetic, her lush use of light and color, and a storytelling sensibility steeped in the dreamy gothic lyricism of the African American South. 

Little Minx: Since 1998, Little Minx has championed the careers of outstanding filmmakers who innovate with both creativity and intelligence. As a certified woman-owned production company, they have embraced diversity in their roster, crews and staff for 24 years.

Cheryl Overton Communications: This Black woman-owned firm serves as the strategy and integration lead of Hologic’s Well-Woman campaign. They assembled the creative and executional team that developed “Her Health is Her Wealth,” the paid media plan and requisite marketing communications efforts to support the integrated campaign. 

Credits
Work from Forager
Group745
21
0
Group745
Eyes Closed
Free N Joy
05/09/2023
7
0
ALL THEIR WORK