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Creative in association withGear Seven
Group745

For Christmas, BBDO MPLS Created a Scarf Commemorating Notable Events of the Longest Year

23/12/2021
Advertising Agency
Minneapolis, USA
155
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Scarf features knitted graphics representing some of the more notable moments from this crazy year

2021 was a very long year.  So BBDO MPLS decided to turn this endlessly weird year into something fluffy and functional – a very long scarf commemorating notable events of the longest year. 

Created in a festive Nordic-style, the extra-long (extra warm) scarf features knitted graphics representing some of the more notable moments from this crazy year. From 'Free Brittany' and Squid Game to the Capitol Insurrection and a ship stuck in the Suez Canal, each moment is depicted in festive wool-blend. 

It’s fun to try and guess what each graphic illustrates, but the accompanying fold-out card (also extra long) walks you through each moment in a rhyming poem in the style of 'The Night Before Christmas'. 

It’s a holiday gift you want to wear then save for posterity – a reminder that you got through 2021, every time you bundle up.

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