Football Rivals Rodgers and Mahomes Featured in New State Farm Spots

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DDB Chicago launches latest work directed by Tim Godsall
Football Rivals Rodgers and Mahomes Featured in New State Farm Spots

In State Farm’s new football work created by DDB Chicago, Aaron Rodgers (Green Bay Packers quarterback) remains the target of the one-sided rivalry between his on-screen sports agent Gabe Gabriel and real-life State Farm Agent Patrick Minnis. This season, Gabe introduces his new client Patrick Mahomes (Kansas City Chiefs quarterback) in an attempt to one-up his rival agent.

“I’ve been involved in a few different campaigns over the years with State Farm, but this latest is one of my favourites," Rodgers said. "It’s been fun to see how these agents of mine try and outdo each other. And, having Patrick (Mahomes) making a few cameos will be a nice surprise for the fans.”

Gabe's attempt to make Aaron jealous by bringing on last year’s NFL MVP is futile. Throughout the various ads, Gabe tries to show his value. Instead, he sets up the State Farm agent who demonstrates how helpful and understanding State Farm can be.

“I’m pumped to be working with State Farm and Aaron," Mahomes said. "I’ve been a big fan of their ads for years, so it’s really exciting to be joining the team.”

The ads will run on broadcast, social media, radio, and elsewhere until the conference championship games which start January 19th, 2020.

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Advertiser: State Farm Insurance

Post Production / VFX

2D Artist: Trent Shumway, Matthew Dobrez

2D Lead: Randy McEntee

3D Artists: Kiran Prabhu, Vijay Mohan, Ramki T, Dhanesh Sudhakaran, Abdul Rehman, Monique Espinoza, Gillian George, Itai Muller, Yarin Manes, Andy Wheater

3D Lead Artist: Dan Warom

Colour Assistant: (Senior) Lindsey Mazur

Colourist: Matthew Osborne

Designer: Andrew Hague, Luis Roca

Post Production Company: Peter Hullinger

Producer: James Babiarz, Addie Pampalone, Katie Buckley

Production Coordinator: Alexie Kozol

Shoot Supervisor: Randy McEntee, Dan Warom

Production Company

Director: Tim Godsall

Executive Producer: SueEllen Clair

Head of Production: Kerry Haynie

Managing Director: Eric Stern

Producer: Brady Vant Hull

Production Company: Anonymous Content


Edit Assistant: Ryan Andrus

Edit Company: Arcade Edit

Editor: Will Hasell

Executive Producer: Crissy DeSimone

Managing Partner: Damian Stevens

Senior Producer: Kristen Thon-Webb

Creative Agency

Account Director: Veronica Zamiar, Leah Forgus

Account Executive: Kohar Shrikian

Account Supervisors: Oliver Glenn

Chief Creative Officer: Ari Weiss, John Maxham

Chief Production Officer: Diane Jackson

Creative Agency: DDB Chicago

Creative Director: Brian Culp, Katie Bero

Executive Producers: Matt Blitz, Amy Jarvis Turner

Group Account Directors: Ben Gladstone

Genres: Comedy

Categories: Insurance, Finance

DDB North America, 10 months ago