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Football Meets Dance in 'Live the Goal' Promo for Goal AW19

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Watch FAMILIA director Sashinski’s alluring new spot for streetwear brand Goal Studio’s latest collection

Football Meets Dance in 'Live the Goal' Promo for Goal AW19

The worlds of football and dance are closely intertwined. They both share a sense of movement, flare and personality. With two central characters, FAMILIA director SASHINSKI’s film brings these worlds together across a series of wet London locations exhibiting the Goal AW/19 range.

Toby Walsham, executive producer at FAMILIA, commented: "Sashinski (aka Sasha) is football obsessed and has a long lasting affiliation with dance through his music video work. His passion for both worlds is beautifully presented in this film for GOAL. Sasha and the team were left no choice but to embrace the rain, in the end giving the film a beautiful aesthetic. After all, who doesn’t love a free wet down?"

Sashinski, director, commented: "The brand's slogan 'Live The Goal' refers to that first love of football and later applying that to future ambition. In this film we wanted to explore the similarities of football and dance. We cast dancers who had an earlier history of playing football, and working with Darcy Wallace we designed and executed a sequence of contemporary choreography across four uninhabited urban locations in London, while showcasing looks for the AW19 Goal range."

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PRODUCTION COMPANY

Prod Co: FAMILIA

DIRECTOR: SASHINSKI

EXECUTIVE PRODUCER: TOBY WALSHAM

PRODUCER: STEPHANIE PAEPLOW

PRODUCTION MANAGER: BEATRICE GUISTINI

DOP: DANIEL MORGAN

1st AC: TOBY GOODGER

2nd AC: RACHEL WOOD

STEADICAM OP: JOSH BROOKS

GAFFER: JIM AGNEW

CHOREOGRAPHER: DARCY WALLACE

1st AD: KERRY GREEN

ART DIRECTOR: DALE SLATER

STYLIST: FLORENCE JONES

HAIR & M/U: ROBYN ROWAN

EDITOR: LAURA CAIRNEY-KEIZE

OFFLINE PRODUCER: BEANIE GOLDSMITH

EDIT HOUSE

Edit: MARSHALL STREET

Colour

COLOURIST: JOSEPH BICKNELL

POST HOUSE

Post: COMPANY3

SOUND DESIGN: ONLY AUDIO

BTS: BORJA MARTING

CAST: KANE HORN, EMMA FARNELL WATSON

VO ARTISTS: MIKEY BOATS LOLE

Music

SONG: “Sing To Me” by EMIKA

LABEL: NINJA TUNE

MUSIC SUPERVISOR: SERGIO PIMENTEL

Client

CLIENT: GOAL STUDIO

CLIENT: HOON KANG

CLIENT: JAY MOON

SPECIAL THANKS

Special Thanks: UNIT

Genres: Choreography

Categories: Clothing and Fashion, Day Wear

FAMILIA, Fri, 18 Oct 2019 16:38:37 GMT