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Football Fans Take Centre Spot to Kick Off Coca-Cola’s Premier League Partnership

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New ad from M&C Saatchi features Premier League stars Jesse Lingard and Jermaine Jenas alongside more than 250 real fans from all 20 Premier League clubs

Football Fans Take Centre Spot to Kick Off Coca-Cola’s Premier League Partnership
Coca-Cola Great Britain has kicked-off its Premier League partnership with the launch of a new multi-million-pound campaign which gives supporters a starring role and celebrates the power of football to bring people together.

Created by M&C Saatchi, the campaign 'Where Everyone Plays' highlights that it’s not only the players who make the Premier League the most diverse and exciting league in the world, but also everyday people – from the groundskeepers to the fans.

The campaign includes a 90-second TV advert  which brings together more than 250 real supporters from all 20 Premier League clubs, alongside Manchester United and England star Jesse Lingard, and former Premier League star and broadcast pundit Jermaine Jenas, who takes matchday analysis to another level with a very unusual appearance.

The colourful ad highlights the nation’s passion for football, profiling unique characters including Everton fan icon “Speedo Mick” and Crystal Palace mascot Kayla the Eagle – set to the soundtrack of Yazoo’s Only You. 

The partnership between Coca-Cola and the Premier League will give football fanatics across the country the chance to get up close and personal with the Premier League Trophy as it tours cities in the UK this March and April with the first Official Coca-Cola GB Trophy Tour.

Coca-Cola is also launching an on-pack promotion, which will give one lucky supporter the chance to be their Club’s ‘12th player’. The ‘Be the 12th’ campaign will run across Coca-Cola original taste and zero sugar and Diet Coke. Running in-store from February, the promotion will give one lucky fan the chance of winning the ultimate fan experience – including a hospitality package, tickets to matches and more. Throughout the campaign there will also be thousands of Premier League prizes to win such as matchday tickets, club shirts, FIFA games and more.

This is the first multi-brand sports sponsorship for Coca-Cola Great Britain, which gives it the rights to activate the Premier League across many products in its portfolio. Building on its rich history and heritage in football, the sponsorship is launching with a Coca-Cola brand campaign in which Coca-Cola zero sugar takes centre stage and is the only product to feature in the Where Everyone Plays TVC.  This is part of the company’s ongoing commitment to drive sales of its sugar-free options.   Additional activity featuring other brands will follow later in the year.

The new campaign also includes media partnerships with Talksport and which will run throughout the year.

Coca-Cola will also bring Where Everyone Plays to life through a continuation of its partnership with StreetGames, the charity which harnesses the power of sport to create positive change in the lives of disadvantaged young people right across the UK. Now in the tenth year of working together, CCGB will continue to work closely with StreetGames as part of its Premier League partnership.

Paul Grace, Marketing Director at Coca-Cola Great Britain and Ireland, said: “Coca-Cola has always been a passionate supporter of football and sport and we’re excited to be able to bring fans closer to the action through our partnership with the Premier League. We want to use this opportunity to celebrate the people who make the Premier League the best in the world, as well as raising awareness of our wide range of drinks.”

Stacy Wall, director of the TVC from Rogue, said: “I see the ad as an authentic and compelling love letter to all the fans of the Premier League on behalf of Coca-Cola. We feature real fans who contributed such magical integrity, reality and authenticity to the ad. They also display very clear faith, devotion and passion for the game which ties in perfectly with Coca-Cola’s Where Everyone Plays campaign.”

The new TVC will air for the first time on Friday, February 8th with a 90-second spot.  30- and 10-second spots will also follow. For more information, visit:
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Edit Company: Trim

Editor: Paul Hardcastle

Edit Assistant: Magdalena Plugowska

Producer: Noreen Khan

Post Production / VFX

Post Production Company: Electric Theatre Collective

Producer: Matt Williams

Colourist: Tim Smith

VFX Lead: Giles Cheetham

Lead Nuke: Taran Spear

Nuke: Tom Humphrey

CG Artists: Dean Robinson, Neil Scholes, Gregory Martin, Martin Villert, Sergio Morales Paz, Nick Turner, Idem Bayrak


Sound Company: 750mph

Sound Engineer: Ben Gulvin

Sound Design: Sam Ashwell

Head of Production: Mary-Ann D’Cruz

Production Company

Production Company: Rogue Films

Director: Stacy Wall

DOP: Mattias Rudh

Producer: Maddy Easton

Head of Production: James Howland

Production Manager: Hannah Cooney

Creative Agency

Creative Agency: M&C Saatchi London

Chief Creative Officer: Justin Tindall

Creative Director: Matt Collier, Wayne Robinson

Creatives: Dominic Moira, Kieron Roe

Producer: Dan Heighes

Chief Strategy Officer: Raquel Chicourel

Deputy Executive Creative Director: Matt Lee

Business Director: Angus Maclay

Senior Account Manager: Rory Gilbride

Graduate Account Executive: Jamie Roston

Assistant Producer: Ashley Nadj

Design director: Sophia Ben Yedder

Creative Producer: Harry Holmes

Senior Account Producer: Andy Williams

Genres: People, Scenic

Categories: Soft Drinks, Carbonated Drinks

M&C Saatchi London, Wed, 06 Feb 2019 22:59:35 GMT