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Football Fans Go Freelance in Champions League Campaign from Publicis Mexico

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Agency helps Mexican fans experience the same passion for the Champions League as Europeans

Football Fans Go Freelance in Champions League Campaign from Publicis Mexico

In Europe, the Champions League is played at night, so fans can enjoy it after work and with friends at the pub. In México, this is not the case. Due to time differences, the matches are played during the day, when most Mexicans will be at work. Heineken wanted to make Mexican fans experience the same passion for the Champions League as the Europeans, even if it happens while they are at work. So, if work stands between you and the competition, why not to get a job in the Champions League?

Publicis Mexico has launched 'The Freelancer,' a campaign developed by Jessica Apellániz and Diego Wallach, Creative Vice Presidents, and crafted especially for Heineken during the Champions League semifinal game.

Four incredible career opportunities opened up at the Champions League: a Referee Card Colour Inspector, a Football Microorganism Remover, a Bib Usability Deputy and an Anthem Button Player.

Participation started on April 10th 2017 at thefreelancer.com.mx. Jessica Apellaniz and Diego Wallach commented: “We created a microsite where four games would test the candidate’s skills for each job, so we can find the best ones. After 72 recruiting hours and 67,000 postulations, we chose 200 finalists. After an interview process, we found the four best freelancers for each one of the jobs.”

The winners left their real jobs for a week and travelled to the Champions League semi-final match, where they worked for hours before the game started; then, they enjoyed the game as a true fan.

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Digital Production Company

App/Digital Production: MediaMonks

Creative Agency

Account Management: Alfredo Necoechea

Art Director: Arturo Vargas, Alonso Tapia, Lenin Valencia

CEO: Juan Carlos Tapia

Copywriter: Gerardo Vila

Creative Agency: Publicis Mexico

Creative VP: Diego Wallach, Jessica Apellaniz

Group Creative Director: Dario Rodríguez

Producer: Laura Pedroza, Kristina Patiño, Lizeth Torres

Categories: Beers, Alcoholic Beverages

Publicis Worldwide, Wed, 14 Jun 2017 10:58:39 GMT