TyC Sports is the leading sports channel in Argentina and keeps strengthening its bond with fanatics in a country that breaths soccer with fun and popular campaigns created by Mercado McCann.

In its latest TV Spot we see a group of friends of a neighborhood soccer club telling a joke about one of them. They recollect a crazy promise one of them made if his club got to a higher division in the soccer league. However, eventually he had to walk the talk.