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Football Fan Drops Not-So-Subtle Hints in Dixons World Cup Ad

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AMV BBDO and Outsider gear up for Rio 2014 with UK tech retailer

Football Fan Drops Not-So-Subtle Hints in Dixons World Cup Ad

The idea behind the advertisements relies on a universal insight about relationships, and the subtle (or not so subtle) attempts at manipulation that go on between couples, particularly when it comes to purchasing big-ticket items for the home. This dynamic is fertile ground for humour, and led to the development of scenarios that would be familiar to, and resonate with, Currys & PC World’s core audience. The resulting ads are humorous, down-to-earth, and accessible, speaking to their audience about TVs and the upcoming summer of Brazil-based football in a way that feels honest and true to life.

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Dixons - World Cup
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Genres: Comedy, People

Categories: TV, Consumer Electronics

AMV BBDO, Fri, 02 May 2014 14:32:47 GMT