Hobby home page
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Football Fan Drops Not-So-Subtle Hints in Dixons World Cup Ad

Creative 671 Add to collection

AMV BBDO and Outsider gear up for Rio 2014 with UK tech retailer

Football Fan Drops Not-So-Subtle Hints in Dixons World Cup Ad

The idea behind the advertisements relies on a universal insight about relationships, and the subtle (or not so subtle) attempts at manipulation that go on between couples, particularly when it comes to purchasing big-ticket items for the home. This dynamic is fertile ground for humour, and led to the development of scenarios that would be familiar to, and resonate with, Currys & PC World’s core audience. The resulting ads are humorous, down-to-earth, and accessible, speaking to their audience about TVs and the upcoming summer of Brazil-based football in a way that feels honest and true to life.

Dixons - World Cup
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy, People

Categories: TV, Consumer Electronics

AMV BBDO, Fri, 02 May 2014 14:32:47 GMT