senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Football Fan Drops Not-So-Subtle Hints in Dixons World Cup Ad

02/05/2014
Advertising Agency
London, UK
241
Share
AMV BBDO and Outsider gear up for Rio 2014 with UK tech retailer

The idea behind the advertisements relies on a universal insight about relationships, and the subtle (or not so subtle) attempts at manipulation that go on between couples, particularly when it comes to purchasing big-ticket items for the home. This dynamic is fertile ground for humour, and led to the development of scenarios that would be familiar to, and resonate with, Currys & PC World’s core audience. The resulting ads are humorous, down-to-earth, and accessible, speaking to their audience about TVs and the upcoming summer of Brazil-based football in a way that feels honest and true to life.

Credits
Brand
Agency / Creative
Media
Production
SIGN UP FOR OUR NEWSLETTER
Work from AMV BBDO
Every Team Needs a Dream
Mercedes-AMG Petronas F1 Team
05/12/2024
29
0
Dancing Can
Guinness Nitrosurge
18/11/2024
11
0
Language
World Gold Council
13/11/2024
15
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0