Foot Locker's 'Conversation Lift'
The latest work from Foot Locker: “Conversation Lift” is the newest commercial in the brand’s “Foot Locker Approved” campaign that debuted last year, and which was also awarded multiple Lions at the recent Cannes International Festival of Creativity.
The spot showcases the new “Shaqnosis” sneakers from Reebok, and available at Foot Locker. It stars NBA legend Shaq and rapper Tyga as they attempt to hold a conversation that requires a lift. The ad, from BBDO New York, breaks online this week and will debut on TV later in the summer.
The brand will be releasing additional ads within the “Approved” campaign over the next three weeks, which we will be sure to share with you if/as they are completed.
Foot Locker "Conversation Lift" Creative Credits
Client: Foot Locker
Agency: BBDO New York
Title: "Conversation Lift”
Chief Creative Officer: David Lubars
Senior Creative Director: Chris Beresford-Hill
Senior Creative Director: Dan Lucey
ACD/Copywriter: Jessica Coulter
ACD/Art Director: Matt Sorrell
Executive Producer: Anthony Curti
Executive Music Producer: Melissa Chester
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
EP/Line Producer: Marc Grill
Director of Photography: Jeff Cutter
Editorial: Mackenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Nick Divers
Executive Producer: Sasha Hirshfeld
Sound Design: Sam Shaffer
Sound: Heard City
Sound Mixer: Keith Reynaud
VFX/Conform: Schmigital
Smoke Artist: Jimmy Hayhow
Color: CO3
Colorist: Tim Masick
GFX: Hornet inc
Designer/Animator: Santa Maria
Music: Philip Quinaz
