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Foot Locker's 'Conversation Lift'

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BBDO NY and O Positive reveal next chapter of 'Foot Locker Approved'

Foot Locker's  'Conversation Lift'

The latest work from Foot Locker: “Conversation Lift” is the newest commercial in the brand’s “Foot Locker Approved” campaign that debuted last year, and which was also awarded multiple Lions at the recent Cannes International Festival of Creativity.

 

The spot showcases the new “Shaqnosis” sneakers from Reebok, and available at Foot Locker.  It stars NBA legend Shaq and rapper Tyga as they attempt to hold a conversation that requires a lift. The ad, from BBDO New York, breaks online this week and will debut on TV later in the summer.

 

The brand will be releasing additional ads within the “Approved” campaign over the next three weeks, which we will be sure to share with you if/as they are completed.

 

Foot Locker "Conversation Lift" Creative Credits

 

 

 

Client:                                                              Foot Locker

 

Agency:                                                            BBDO New York

 

Title:                                                                 "Conversation Lift”

 

Chief Creative Officer:                                     David Lubars

Senior Creative Director:                                 Chris Beresford-Hill

Senior Creative Director:                                 Dan Lucey

ACD/Copywriter:                                              Jessica Coulter

ACD/Art Director:                                            Matt Sorrell

Executive Producer:                                         Anthony Curti

Executive Music Producer:                               Melissa Chester

 

Production Company:                                      O Positive

Director:                                                          Jim Jenkins

Executive Producer:                                         Ralph Laucella

EP/Line Producer:                                            Marc Grill

Director of Photography:                                 Jeff Cutter

 

Editorial:                                                          Mackenzie Cutler

Editor:                                                              Ian Mackenzie

Assistant Editor:                                              Nick Divers

Executive Producer:                                         Sasha Hirshfeld

Sound Design:                                                 Sam Shaffer

 

Sound:                                                             Heard City

Sound Mixer:                                                   Keith Reynaud

 

VFX/Conform:                                                  Schmigital

Smoke Artist:                                                   Jimmy Hayhow

 

Color:                                                               CO3

Colorist:                                                           Tim Masick

 

GFX:                                                                 Hornet inc

Designer/Animator:                                         Santa Maria

 

Music:                                                              Philip Quinaz

 

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BBDO New York, Tue, 16 Jul 2013 13:13:59 GMT