Creative in association withGear Seven

Foot Locker's 'Conversation Lift'

Advertising Agency
New York, USA
BBDO NY and O Positive reveal next chapter of 'Foot Locker Approved'

The latest work from Foot Locker: “Conversation Lift” is the newest commercial in the brand’s “Foot Locker Approved” campaign that debuted last year, and which was also awarded multiple Lions at the recent Cannes International Festival of Creativity.


The spot showcases the new “Shaqnosis” sneakers from Reebok, and available at Foot Locker.  It stars NBA legend Shaq and rapper Tyga as they attempt to hold a conversation that requires a lift. The ad, from BBDO New York, breaks online this week and will debut on TV later in the summer.


The brand will be releasing additional ads within the “Approved” campaign over the next three weeks, which we will be sure to share with you if/as they are completed.


Foot Locker "Conversation Lift" Creative Credits




Client:                                                              Foot Locker


Agency:                                                            BBDO New York


Title:                                                                 "Conversation Lift”


Chief Creative Officer:                                     David Lubars

Senior Creative Director:                                 Chris Beresford-Hill

Senior Creative Director:                                 Dan Lucey

ACD/Copywriter:                                              Jessica Coulter

ACD/Art Director:                                            Matt Sorrell

Executive Producer:                                         Anthony Curti

Executive Music Producer:                               Melissa Chester


Production Company:                                      O Positive

Director:                                                          Jim Jenkins

Executive Producer:                                         Ralph Laucella

EP/Line Producer:                                            Marc Grill

Director of Photography:                                 Jeff Cutter


Editorial:                                                          Mackenzie Cutler

Editor:                                                              Ian Mackenzie

Assistant Editor:                                              Nick Divers

Executive Producer:                                         Sasha Hirshfeld

Sound Design:                                                 Sam Shaffer


Sound:                                                             Heard City

Sound Mixer:                                                   Keith Reynaud


VFX/Conform:                                                  Schmigital

Smoke Artist:                                                   Jimmy Hayhow


Color:                                                               CO3

Colorist:                                                           Tim Masick


GFX:                                                                 Hornet inc

Designer/Animator:                                         Santa Maria


Music:                                                              Philip Quinaz