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Foot Locker Teams up with Google Slides to Create Air Max Wonderland

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The campaign was developed with BBDO New York to help fans track new releases and updates in one place
Foot Locker Teams up with Google Slides to Create Air Max Wonderland
As part of Foot Locker's ongoing 'Discover Your Air' platform with Nike, the brand is releasing The Endless World of Air Max, a sneaker culture and entertainment hub on Google Slides dedicated to all things Nike Air Max. The hub will serve as an ever-evolving platform that will host events such as livestreamed art sessions, Air Max Trivia, hidden prizes and more.

The Endless World of Air Max functions as a one-stop-shop updating sneaker enthusiasts on Foot Locker's upcoming Nike Air Max drops, with links to purchase new releases. Foot Locker enlisted a team of 3D hand-drawn illustrators, typographers and graphic designers, who are constantly changing the visuals within the experience in real time.


The Endless World of Air Max Special Events:

  • Air Max Trivia – Air Max Expert Anna Bediones will host an Air Max-themed multiple-choice quiz where answering correctly leads to a slide containing the link to potentially win a pair of Nike Air Maxes.
  • Air Max Master Class – Comedian and social media personality DC Young Fly hosts an audio master class on Air Max, discussing the details and lesser known facts about certain Air Max styles.
  • Stepping In – Sneakerheads Sanne Poez, Brenn Lorenzo and Melissa Cantey show off their Air Max collections at home and viewers are given a chance to secure the sneakers themselves.
  • Live Canvas – Surprise artists will compete in a livestreamed art competition, in which the artists will have one hour to create an Air Max-themed work of art.
  • This unique and ever-evolving experience, made by sneakerheads for sneakerheads, showcases Foot Locker's most premium and extensive selection of Nike Air Max models. The digital experience can be accessed via a shared Google Slides link that is both desktop and mobile optimized. To experience The Endless World of Air Max, please visit www.discoveryourair.com

"We set out to engage our customers with relevant content and unique experiences for 'Discover Your Air' on Google Slides — a tool that is endemic to sneaker culture," said Richard McLeod, Vice President of Marketing for Foot Locker, North America. "We created The Endless World of Air Max to highlight Nike Air Max culture at Foot Locker, while offering a fun and seamless shopping environment for our sneaker community."

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Client: Foot Locker

Title: The Endless World of Air Max

Agency: BBDO New York

Chief Creative Officer, Worldwide: David Lubars 

Executive Creative Directors: Danilo Boer & Marcos Kotlhar

Senior Art Director: Sho Matsuzaki

Designer: Kim Blasnik

Designer: Jay Giraldo

Art Director: Woo-Jae Yoon

Project Management Director: Noreen Masih

Senior Account Director: Josh Steinman 

Account Director: Janelle Van Wonderen 

Account Director: Raymond Dorcely Jr.

Account Executive: Matthew Nein

Influencer Lead: Lucy Bennett

Senior Business Affairs Manager: Heather Weissman

Production Company: BBDO Studios

Studio Director: AJ Rowe

Senior Post Producer: Allie Kolb

Editor/Animator: Brad Go

Editor/Animator: Alex Lubars

Senior Producer: Andrew Osborne & Michael Woodall 

Planning Director: Zach Kula

Design Company: ilovedust

BBDO New York, Mon, 21 Sep 2020 16:17:40 GMT