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Foot Locker Sends Athletes Out to Do Good in the World for 6th Week of Greatness

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Accompanying films feature lookalikes of the big name athletes

Foot Locker Sends Athletes Out to Do Good in the World for 6th Week of Greatness
Foot Locker has launched a new ad campaign ahead of its sixth annual Week of Greatness, which will take place November 18-26, 2017.
 
The Week of Greatness sneaker release event has come to be associated with both the highly anticipated product, as well as the star-studded commercials that launch it every year. But this year, with all of the recent hardship going on in the world, Foot Locker felt like big name athletes and celebrities had a greater purpose: going out in the world to champion physical acts of greatness for people who truly need it, through the action-oriented platform, #GreatnessDoesGood.
 
To announce this year’s unique take on the Week of Greatness, Foot Locker released two new films, created by BBDO New York, featuring athlete “look-alikes” who stepped in for the big-name celebs too busy doing good to make it to set.
 
 

What follows these launch films in the next couple of days are several acts of greatness performed by professional athletes, hip-hop artists and the sneakerhead community. One of these acts will be led by Carmelo Anthony, who will run a shoe donation by enlisting fellow NBA stars, hip-hop artists and sneakerheads to give up one or several of their prized unworn pairs of sneakers for the people of Puerto Rico. You can view the digital film about Melo’s effort, created by BBDO New York and launching today.
 
 

Some of the celebrities taking part include Kyrie Irving, Lil Yachty, Damian Lillard, Paul George, Carlos Correa, Miguel Cotto, Vince Staples, Big Sean, Anthony Davis and Qias Omar. These big names will also call on the sneakerhead community to follow suit and share a video of their donation using #GreatnessDoesGood.
 
Finally, NBA stars D’Angelo Russell and Jimmy Butler will also be assisting their new communities, literally, by providing a donation to a local charity of their choice for every assist they notch during this year’s Week of Greatness.






PRODUCTION CREDITS:

“Greatness Does Good”
Production  – O Positive
Director: Kenny Herzog
Exec Producer: Ralph Laucella
Exec Producer: Ken Licata
Director of Photography: Roberto Schaefer

Editorial –  No 6
Editor: Jason Macdonald
Editor:  Ryan Bukowski
Executive Producer: Corina Dennison
Producer: Malia Rose

Senior VFX Artist: Ed Skupeen
Senior VFX Artist: John Shea
Flame Assistant: Mark Reyes
 
Sound – Heard City
Sound Mixer: Keith Reynaud
 
Color– CO3
Colorist: Tim Masick
 
 
“Puerto Rico Carmelo Anthony”
 
Production Company - Voyager Creative
Director: Marcus Tortorici
Executive Producer: Andrew Hutcheson
Head of Production: David Brickel
Producer: Jon Melton
Director of Photography: Anthony Carella
Editor: Marcus Tortorici
 
Audio - One Thousand Birds
Post Producer: Kira MacKnight
Sound Mixer/Designer: Calvin Pia
 
Music - Matt Wong
 
Colorist - John Harrington
 
“Puerto Rico Shoe Donations”
 
Production Company – BBDO Studios
Director of BBDO Studios: Michael Gentile
Production Manager: AJ Rowe
DP: Koji Yahagi
Editor: Jeff Reagan
view more - Creative
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Client

Advertiser: Foot Locker

Creative Agency

Chief Creative Officer: Greg Hahn

Creative Agency: BBDO New York

Executive Creative Director: Dan Lucey

Worldwide Chief Creative Officer: David Lubars

Executive Producer: Anthony Curti

Account Executive: Christian Martinez

Business Manager: Heather Weissman

Communications Director: Patrick Tomasiewicz

Communications Planner: James Mullally

Designer: Brandon Galosi

Director: Janelle Van Wonderen

Planning Director: Steve Panawek

Senior Producer: Andrea Segura, Mo Twine

Design director: Dennis Payongayong

Associate Creative Director: Mike Motch, Austin Mankey, Bryan Stokely, Martins Zelcs

BBDO North America, Thu, 16 Nov 2017 16:54:02 GMT