Foot Locker Goes Big in Latest 'Approved' Ads
Foot Locker has released two new ads within its year-long“ Approved” campaign. The ads were developed by BBDO New York and are in support of the brand’s February Hottest Month promotion.
The first spot supports the Kids Foot Locker brand. The idea is to “Go Big” and features New Orleans Pelicans’ Anthony Davis crashing a youngster’s imaginary backyard basketball all-star moment.
The second spot also features Davis, this time alongside James Harden, who is working on disguises to mask all the trips he plans to make to Foot Locker to seek out their hottest products in February.
Credits
'Buzzer Beater'
Client: Foot Locker
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Chris Beresford-Hill
Executive Creative Director: Dan Lucey
CD/Copywriter: Rob Munk
CD/Art Director: Mark Voehringer
Executive Producer: Anthony Curti
Senior Account Director: Troy Tarwater
Account Director: Janelle Van Wonderen
Account Executive: Nick Robbins
Production Co: O Positive
Director: Kenny Herzog
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Line Producer: Devon Clark
Director of Photography: Marc Laliberte Else
Editorial Company: No6
Editor: Chan Hatcher
Executive Producer: Deborah Sullivan
Producer: Malia Rose
Assistant Editor: Nate Kim
Assistant Editor: Adam Longo
Sound: Heard City
Sound Mixer: Keith Reynaud
Conform/VFX: NO6 New York
VFX: Ed Skupeen
VFX: Rich Schreck
VFX Assistant: Mark Grosshandler
Color: CO3
Colorist: Tim Masick
GFX: Hornet inc
'Disguise'
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Chris Beresford-Hill
Executive Creative Director: Dan Lucey
Executive Producer: Anthony Curti
Senior Account Director: Troy Tarwater
Account Director: Janelle Van Wonderen
Account Executive: Nick Robbins
Production Co: O Positive
Director: Kenny Herzog
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Line Producer: Devon Clark
Director of Photography: Marc Laliberte Else
Editorial Company: No6
Editor: Chan Hatcher
Executive Producer: Deborah Sullivan
Producer: Malia Rose
Assistant Editor: Nate Kim
Assistant Editor: Adam Longo
Sound: Heard City
Sound Mixer: Keith Reynaud
Visual Effects: Eight VFX
Flame Artist: Fabien Coupez
Conform/VFX: NO6 New York
VFX: Ed Skupeen
VFX: Rich Schreck
Color: CO3
Colorist: Tim Masick
GFX: Hornet inc
