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Foot Locker Gears Up for Xmas Push

15/12/2013
Advertising Agency
New York, USA
48
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BBDO spot 'Priorities' starring Carmelo Anthony paves way for '23 Days of Flight'

Following up on its “Week of Greatness,” Foot Locker is now ramping up for its next major holiday push -- “23 Days of Flight” in which it will release the best and newest Jordan gear over the next 23 days. 

 

And to support this program, Foot Locker has introduced the latest spot in its year-long “Foot Locker Approved” campaign.  The advertising features New York Knicks player Carmelo Anthony who, like any sneaker head, knows to get his priorities straight, so he won’t miss a single one of these “23 Days of Flight.”

 

Client:                                                              Foot Locker

Agency:                                                            BBDO New York

Title:                                                                 “Priorities”
 
Chief Creative Officer, Worldwide:                   David Lubars
Chief Creative Officer, New York:                    Greg Hahn
Senior Creative Director:                                 Chris Beresford-Hill
Senior Creative Director:                                 Dan Lucey
Senior Content Producer:                                Tricia Lentini
Copywriter:                                                      Rich Douek
Art Director:                                                     Sei Rey Ho
Executive Music Producer:                               Melissa Chester
 
Senior Account Director:                                 Troy Tarwater
Account Director:                                             Janelle Van Wonderen
Account Executive:                                          Nick Robbins
Assistant Account Executive:                           Samuel Henderson
 
Production Company:                                      O Positive Films
Director:                                                          Jonathan Klein
Executive Producer:                                         Ralph Laucella
Executive Producer:                                         Marc Grill
Line Producer:                                                 Jeanine Brand
Director of Photography:                                 Mauro Fiore
 
Music House:                                                   Human
 
Edit House:                                                      Mackenzie Cutler
Editor:                                                              Ian Mackenzie
Assistant Editor:                                              Nick Divers
 
Visual Effects House:                                      Schmigital
 
Sound Mix:                                                       Sound Lounge
Sound Mixer:                                                   Tommy Juacarone