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Foot Locker 'All Is Right'


Evander Holyfield & Mike Tyson hug it out in BBDO New York spot

Foot Locker 'All Is Right'

Foot Locker has just launched the latest work in support of its annual “Week of Greatness” event—the one time each year when the most premium kicks come out. For sneakerheads, it feels like all is right in the world.

The spot is part of the brand’s ongoing “Foot Locker Approved” campaign and features the return of NBAer Kyrie Irving who, inspired by Foot Locker’s “Week of Greatness,” daydreams about other ways things could go right in the world.  The ad includes a series of vignettes featuring some of the most legendary professional sports figures in scenes where they’re making things right:  boxers Mike Tyson and Evander Holyfield, NBA player Dennis Rodman, sportscaster Craig Sager, and retired NFL quarterback Brett Favre.



Client: Foot Locker
Agency: BBDO New York
Title: “All is Right”

Chief Creative Officer: David Lubars
Senior Creative Director: Chris Beresford-Hill
Senior Creative Director: Dan Lucey
Senior Content Producer: Tricia Lentini
CD/Copywriter: Alex Taylor
CD/Art Director: Jason Stefanik
Executive Music Producer: Melissa Chester

Senior Account Director: Troy Tarwater
Account Director: Janelle Van Wonderen
Account Executive: Nick Robbins
Assistant Account Executive: Samuel Henderson

Production Company: O Positive Films
Director: Jim Jenkins
Executive Producer: Ralph Laucella
EP/Line Producer: Marc Grill
Director of Photography: Ramsay Niokell

Music House: South Music

Edit House: Mackenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Nick Divers

Visual Effects House: Schmigital

Sound Mix: Heard City
Sound Mixer: Keith Reynaud

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BBDO New York, Wed, 20 Nov 2013 11:06:49 GMT