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Foot Locker Ad Sees Landon Donovan (Conveniently) Forget World Cup Disappointment

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BBDO New York launches second phase to popular ‘Back-To-School’ campaign with US soccer star

Foot Locker Ad Sees Landon Donovan (Conveniently) Forget World Cup Disappointment

BBDO New York has launched a follow up to its ‘Back-To-School’ Foot Locker campaign.

In ‘Short Memory Part 2’ we see US soccer star Landon Donovan appearing to have a (conveniently) short memory. 

The ad is a sequel to ‘Short Memories Part 1’ which featured James Harden, Charles Barkley and Scottie Pippin. It kicked off the Foot Locker Back-to-School effort last week and has already garnered nearly 3.8 Million views.



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Music

Sound Design: Heard City

Sound Engineer: Keith Reynaud

Offline

Edit Assistant: Nick Divers, Mike Leuis

Edit Company: MacKenzie Cutler

Editor: Ian McKenzie

Executive Producer: Sasha Hirschfeld

Post Production / VFX

Colourist: Tim Masick @ Co3

Post Production Company: Smigital

2D Lead: Jim Hayhow

Production Company

Director: Jim Jenkins

DOP: Eric Steelburg

Executive Producer: Ralph Laucella, Marc Grill

Producer: Marc Grill

Production Company: O Positive

Client

Advertiser: Foot Locker

Creative Agency

Creative Agency: BBDO New York

Art Director: Austin Mankey

Chief Creative Officer: Greg Hahn

Copywriter: Mike Motch

Executive Creative Director: Chris Beresford-Hill, Dan Lucey

Executive Producer: Anthony Curti

Head of TV / Production: David Rolfe

Senior Account Director: Troy Tarwater

Categories: Clothing and Fashion, Sportswear

BBDO New York, Thu, 14 Aug 2014 11:59:16 GMT