Food for Thought: Lunch Time Never Looked so Productive

The social initiative Food for Thought partners with charities and agencies to create a space for innovative solutions to real marketing problems. The companies involved don’t have the massive budget of larger companies and need a way to convey their purposeful product in a cost-effective way that supports exposure, growth and sales. The social initiative is currently in its third year of ‘Good people, good food, good causes’, which they dub as ‘the perfect recipe for making a difference.’

With the planet facing serious issues, Serious Tissues is a brand that creates loo roll to keep the planet moving. They are a company that aims to be carbon neutral, plant trees and generally do better for the environment. You’re thinking - doesn’t that already exist? Well, it turns out the tissue brands on the market may seem to be doing their bit for the planet but in fact, rolls of toilet paper are made and shipped from around the world (not so eco-friendly) and the pretty packaging used is simply creating extra waste (oops). The outcome, they aren’t as sustainable as you think. Shocked? I was too. 

Comparatively, each roll of Serious Tissues bought means a tree is planted somewhere around the world, meaning there are tangible strides towards sustainability. Chris Baker, founder of Serious Tissues says, “Serious Tissues are made from 100% recycled paper and within the UK, which reduces our carbon footprint.” The company aims to be genuinely sustainable in a way that has no gimmicks, just solid evidence (pun intended). With over 10,000,000 trees being cut down every year to create toilet paper, their efforts to reverse this are not to be sniffed at.