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Food Comes to Life in Shell’s ‘Go Well’ Films

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The stop-frame films were produced by Snapper Films and created by Iris

Food Comes to Life in Shell’s ‘Go Well’ Films
Snapper Films director duo Stefano and Alejandra have shot Shell’s new ‘Go Well’ campaign created by Iris. 

As part of the wider Go Well campaign to make every journey better, Shell enlisted two unlikely stars to launch their new range of freshly prepared food: a snowboarding parmesan wedge and a tomato lost in the woods.

Captured using Dragonframe for absolute precision and fluid stop-frame animation, they bring out the charming personality of each food character while the sets – a live lettuce forest and 3D-printed cheese grater mountain range – provide a wonderful backdrop for the food to shine.


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Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
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Genres: Animation, Tabletop, Action

Categories: Retail Stores, Retail and Restaurants

Snapper Films, Thu, 17 May 2018 10:58:43 GMT