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Food Brand Bumble Bee Teams Up with BuzzFeed to Deliver Truly Snackable Digital Content

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Campaign from The Many sees viewers watch Rie and Alix race against the clock to see who can create a delicious lunchtime recipe with a surprise ingredient

Food Brand Bumble Bee Teams Up with BuzzFeed to Deliver Truly Snackable Digital Content

Bumble Bee is casting out more entertaining tuna content, this time with BuzzFeed’s Tasty. Dishing it up for tuna lovers right where they are spending their culinary time online, the partnership is the perfect opportunity for Bumble Bee to showcase its craveability, versatility, and convenience.

The Tasty partnership kicked off with The Great Tuna Taste Off featuring Alix Traeger and Rie McClenny of Tasty. Similar to the Food Network’s hit show Chopped, viewers watch Rie and Alix race against the clock to see who can create a delicious lunchtime recipe with a surprise ingredient: Bumble Bee Albacore Tuna! 

A Basketful integration for each recipe made it easy for viewers to add Bumble Bee right to their virtual grocery cards. Through Basketful’s retail agnostic add-to-cart functionality, a simple click of the “Shop Now” button led to a list of local retailers, identified by zip code, where recipe ingredients could be purchased and picked up right then and there.

Rie prepared a tuna avocado tartine dish while Alix prepared niçoise pasta salad with dill-dijon dressing.

Bumble Bee also extended its engagement at Buzzfeed and across the platform’s social channels, including design-led content, a quiz, and :15 social videos in celebration of National Seafood Month.

- ​5 Tasty Truths That’ll Hook You On Tuna, featuring fun tuna artwork and truths about tuna that readers probably didn’t know.

- This Quiz Will Give You A Fun Flavor-Packed Recipe To Try, which generated the ideal recipe to try based on their selection of the choices featured.

“We are so thrilled with this overall partnership and having Bumble Bee show up unexpectedly from videos to quiz posts and even illustrations,” said Anissa Sanders, media supervisor at The Many. “The collaboration between partners, integrated teams, and the client truly helped us create a program that showcased Bumble Bee’s versatility and craveability.”

If you’re tuna curious, you can still check out the 5 Tasty Truths to learn more about tuna and give the quiz a try for some new recipes.

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Client: Bumble Bee Seafoods

SVP Brand Marketing: Daniel Hofmeister

VP of Brand Management: Jeanine Lewis Canales

Director of Marketing – Brand Management: Jeremy Zavoral

Director of Marketing: Dana Kowal

Associate Digital Marketing Manager: Anna George

Agency: The Many

Executive Creative Director, Partner: Damien Eley

Executive Creative Director, Partner: Blake Marquis

Creative Director: Adam Flanagan

Creative Director: Ashley Milhollin

Copywriter: Bryce Pangman

Art Director: Harper Biewen

Designer: Patrick Cambria

Designer: John Duch

Managing Director, Excellence: Todd Lombardo

Senior Brand Director: Pamela Lloyd

Senior Brand Director: Kevin Fuller

Senior Project Manager: Madeline Gali

Project Manager: Tori Landin

Head of Strategy: Melissa Cabral

Group Strategy Director: Alexandra Brown

Director of Social Strategy: Harriet Riley

Strategy Director: Nicole Fuhrman

Senior Producer: Kimberly Vorse

Senior Producer: Morgan Menco

Assistant Production Coordinator: Connor Bland

Managing Director, People: Davis Jones

Group Media Director: Alex Barnes

Media Director: Jaclyn VanSloten

Associate Media Director: Caroline Tambling

Media Supervisor: Anissa Sanders

Media Planner: Catherine Nguyen

Partner: BuzzFeed

Video Creative, Production & Operations:

Director & Creative Video Producer: Allex Tarr

Sr. Creative Video Producer: Nathan Ng

Branded Operations Coordinator: Sophia Moss

Branded Operations Manager: Becky Plotkin

Sr. Partner Manager, Creators: Diana Lopez

Post Production Coordinator: Chris Sobrinski

Post Production Coordinator: Daniel Quackenbush

Executive Creative Producer: Emily Horng

Culinary Manager: Talia Goldstein

Supervising Producer: Joseph O'Driscoll

Associate Director of Branded Physical Production: Amanda Widoniak

Talent: Alix Traeger

Talent: Rie McClenny

Post Creative:

Sr. Manager, Creative: Alexandra Schlagel

Sr. Illustrator: Daniel Blaushild

BuzzCut Creative:

Sr. Manager, Creative: Alexandra Schlagel

Art Director: Mollie Shafer-Schweig

Account Team & Ad Operations:

Sr. Account Executive: Victoria Brandolini

Sr. Account Manager: Perri Fetner

Sr. Account Manager: Fiona Collinson

Account Coordinator: Maya Hartleben

Content Operations Manager: Holly Young

Ad Optimizations Lead: Jamie Cohen

Sr Ad Optimizations Lead: Izzie Mackinnon

Genres: People

Categories: Food, Convenience

The Many, Thu, 04 Nov 2021 08:16:00 GMT