senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Following a Tough 2020, EXTRA Gum Embraces a Non-Lockdown World

30/04/2021
Advertising Agency
Chicago, USA
551
Share
TV campaign from Energy BBDO and Nick Ball aims to make light of life post lockdown, encouraging the UK to get their Ding! back

Mars Wrigley UK has today released a new TV ad as part of its new mission to help the public get their Ding! back.

As the UK looks ahead to a non-lockdown world, EXTRA has portrayed an exaggerated version of the post-lockdown mood, showcasing the lighter side of reality and the newfound energy the nation has, for what was previously their mundane day-to-day lives.

Excitement and a thrill for a non-socially distanced life is shown in a series of scenarios, including the demise of virtual work meetings, kissing passionately in public and returning to the morning commute.

Created with Energy BBDO, the ad is part of EXTRA’s Get Your Ding Back campaign, encouraging Brits across the nation to get their confidence back and enjoy a more energised 2021, following a tough 2020.

It follows the Q1 campaign encouraging Gen Z to get their dating Ding!* back virtually, which included a partnership with Celebrity Dating Expert Sophie Hermann. Later on this summer, EXTRA will be sponsoring the much-anticipated 2021 series of Love Island.

These campaigns are designed to reinvigorate the category, keeping gum contextually relevant after seeing a decline during the pandemic with less socialising and eating out.

Speaking about the launch, Chirag Shah, EXTRA Brand Manager said: “I’m absolutely thrilled Extra is launching this new campaign with an ad that captures the mood of the nation, in a light-hearted exaggerated way. I hope the TV ad creates lots of smiles and keeps gum top of mind across the big summer to come!”

Josh Gross and Pedro Pérez, co-chief creative officers, Energy BBDO, said: “When the time comes, we won’t just exit our homes quietly, pick up the newspaper and whistle our way back to the office. No, we’re going to return with force and help the world get its ding back! One pack of Extra at a time."

SIGN UP FOR OUR NEWSLETTER
Work from Energy BBDO
Mediterranean by Nature
Gin Mare
18/10/2024
18
0
The Comfort Index
Stabucks
26/09/2024
26
0
Locker
Change the Ref
20/09/2024
30
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0