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'Follow Us and We’ll Follow You'

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Mellow Mushroom's Twitter followers stalked by blazed mushroom

'Follow Us and We’ll Follow You'

 

Mellow Mushroom is a pizza place with a laid-back hippie mentality and a rather stoned-looking mushroom for a mascot. The chain has grown to 130 stores in over 100 US cities and the brand wanted to get more followers on Twitter. As part of their push to increase their social media presence, Mellow Mushroom told people "if you follow us, we’ll follow you". What they didn’t mention was that they'd be doing it in real life. For real. In the company’s creepy mushroom costumes. 
 
Adam & Dave at Arts & Sciences directed the hidden camera stalk-fest, following 20 real @mellowmushroom followers in a period of one week. By enlisting the followers’ friends and families as accomplices, 'Mel' and 'Dude' were in place and ready to trail them without their knowledge.
 
The promotion was launched on FollowMellow.com. Visitors can watch the videos, follow Mellow Mushroom on Twitter, Facebook and Pinterest, and enter to win free pizza for a year. Over the course of the next month, local Mellow Mushroom stores will surprise their new followers with pizza and t-shirts.
 
View a compilation video below:
 
 
Credits
 
Client: Mellow Mushroom Pizza Bakers
Agency: Fitzgerald+CO
CCO: Noel Cottrell
Executive Producer: Christine Sigety
Creative Director/Writer: Mitch Bennett
Creative Director/Art Director: Wes Whitener
Creative Director/Art Director: Brad Sarmiento
Art Director: Juliana Lynch
Digital Producer: Gideon Cohen
 
Production Company: Arts & Sciences
Directors: Adam & Dave (Adam Brodie & Dave Derewlany)
Producer: Alex Waite
DP: Benn Martenson
Executive Producer: Marc Marrie
Managing Director: Mal Ward
 
Editorial: Arcade Edit
Editor: Greg Scruton
Post Producer: Denice Hutton
Executive Producer: Nicole Visram
Assistant: Luc Giddens
Managing Partner/EP: Damian Stevens
 
Sound: Acoustech
Sound Engineer: Gopal Swamy
 
Online & FX: Airship
Artists:  Austin Hickman-Fain, Chris Homel and Matt Lydecker
Managing Partner/EP:  Damian Stevens
EP:  Nicole Visram
 
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lbbonline.com, Wed, 24 Oct 2012 09:30:23 GMT