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Follow the White Rabbit: Floris Kingma Directs Enchanting New Film for IKEA

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Czar Amsterdam director teams up with Havas Lemz to launch 'Deal with the Dark'

Follow the White Rabbit: Floris Kingma Directs Enchanting New Film for IKEA

Once again Czar Amsterdam director Floris Kingma, Havas Lemz and IKEA partnered up, this time to bring seasonal enlightenment in these dark and gloomy days. 

The protagonist – a young girl - magically takes you through a variety of scenes, cleverly glued together with in-camera trickery. On the way, the wonderful poetic voice-over takes you along an ingenious metaphor related to inner happiness. A useful insight to deal with the winter blues - a change of scenery does give energy, after all.

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Client

Advertiser: IKEA

Post Production / VFX

Post Production Company: Storm Postproduction

Sound

Sound Company: Soundcircus

Creative Agency

Creative Agency: Havas-Lemz

Creatives: Robin Meekel & Patrick van Haperen

Producer: Marga Bierema

Production Company

Production Company: Czar Amsterdam

Director: Floris Kingma

Producer: Roos Blank

DOP: Piotr Kukla

Set Designs: Genaro Rosato (Jelier & Schaaf)

Music

Music Company: AMP Amsterdam

Offline

Editor: Teun Rietveld

Genres: In-camera effects, Visual VFX, People, Scenic

Categories: Retail and Restaurants , Retail Stores

CZAR Amsterdam, Mon, 17 Dec 2018 13:18:17 GMT