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Follow the Story of Marcus Rashford in Inspiring Nike Film

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The Visionaries director Emily McDonald teams up with R/GA on 'Play New'

Follow the Story of Marcus Rashford in Inspiring Nike Film

The Visionaries director Emily McDonald has captured the inspirational story of Marcus Rashford’s background and upbringing in the film ‘Play New’ for Nike. Shot in Manchester, the film gives us photographic glimpses into his friends, family, and the surroundings that enabled him to pursue and find passion in the sport.

Emily went into detail about the creative process, explaining: “We went to Manchester to meet a national hero for Nike, and had a lot of fun working alongside RawTape AKA Rory Soprano who dashed about like a mad man with a VHS camera for the day. Check his work out.”

As well as the candid visuals of Manchester, Emily has focused on the future of football: young hopefuls and individuals still shaping their interests, whom Marcus believes may be able to find and develop something special in the sport.

Emily says: “If there were more people using their status for good like Marcus then the world would be a much better place.”

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Credits

Agency: R/GA

Creative Director and legend: Sami Kimberley

Production Company: The Gate

Director: Emily McDonald

Directors’ Agent: The Visionaries

Producer: Rhiannon Lewis

Production Team: Anna Boase, Lewis Faithfull and Meg Lewis

2nd Unit Director: Raw Tape

DOP: Henry Lockyer

Focus Puller: Ben Oliver

2nd AC: Jan Koblanski

Gaffer: Dan Pritchard

Spark: Adam Drinkwater

Sound Op: Adrian Tomlin

Photographer: Sirius Films

Stills Ass: Jem Rigby

2nd Unit Photographer: Tom McKean

MUA: Lou McCain

Stylist: Kate Holroyd

Editor: Craig Coole

Online Editor: Natalie Meziani

Colourist: Henry Howard at The Wash

Sound Mix: Farm Group Manchester

Genres: People

Categories: Clothing and Fashion, Sportswear

Lemonade Reps, Fri, 11 Jun 2021 14:46:00 GMT