Taco Bell and Deutsch LA have created the worlds first 'Comigif'. That's right, a comic strip made of Gifs!
“The Spicy Adventures of Johnny DLT” on the Taco Bell Tumblr page is all about a skateboarder who really loves his Spicy Chicken Cool Ranch Doritos Locos Taco, the creatures who want to steal it from him, and the people he meets along the way, including electronic music artist Dillon Francis.
The comigif is drawn by LA illustrator Ashkahn. The panels will be posted in reverse order starting at 9:00 am Pacific time today.
This is part of a much larger social push for the new Doritos Loco Taco. It was teased last month in the first Snapchat film from a brand, also created by Deutsch LA. And later this week you’ll see an Internet scavenger hunt giving away custom Taco Bell DLT items like t-shirts.
Credits
Tressie Lieberman – Director, Social and Digital Marketing
Nick Tran – Digital Marketing Director
Alex Cerkovnik – Associate Manger of Digital Marketing
Jozlynn Rush – Social Media Strategist
Kiera Wright-Ruiz – Social Media
Deutsch Creative Credits and Titles:
Mike Sheldon, Chief Executive Officer
Pete Favat, Chief Creative Officer
Winston Binch, Chief Digital Officer
Brett Craig, Executive Creative Director
Daniel Chu, Experiential Creative Director
Xavier Teo, Integrated Creative Director
Josh DiMarcantonio, Creative Director
Jason Karley, Creative Director
Donny Brunner, Experiential Art Director
Ben Majoy, Experiential Copywriter
Christian Johanssen, Motion Design Director
Sal Gonzales, Motion Graphic Designer
Jason Porter, Motion Graphic Designer
Carter Blackwood, Motion Graphic Designer
Vic Palumbo, Director of Integrated Production
Pam Scheideler, Director of Digital Production
Nathan Pitzel, Executive Integrated Producer
Vanessa Scanlan, Integrated Producer
Mara Serdans, Art Producer
Walter Smith, Group Account Director
Amanda Rantuccio, Account Director
Amanda Schuster, Account Supervisor
Ben Ortega, Account Executive
Jill Burgeson, Group Planning Director
Anthony Tharpe, Senior Account Planner
Abilino Guillermo, Director of Business Affairs
Ken Rongey, Senior Business Affairs Manager
Illustrator: Ashkahn
Additional Deutsch Credits:
Mike Sheldon, CEO
Winston Binch, Chief Digital Officer
Account Management Credits:
Group Account Director: Alex Schneider
Account Director: Mark Yee
Account Executive: Lisa Wong