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Follow 'The Adventures Of Johnny DLT' In Deutsch LA's 'Comigif'

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Comic strip made of tumblr gifs for Taco Bells new product

Follow 'The Adventures Of Johnny DLT' In Deutsch LA's 'Comigif'

Taco Bell and Deutsch LA have created the worlds first 'Comigif'. That's right, a comic strip made of Gifs!

The Spicy Adventures of Johnny DLT” on the Taco Bell Tumblr page is all about a skateboarder who really loves his Spicy Chicken Cool Ranch Doritos Locos Taco, the creatures who want to steal it from him, and the people he meets along the way, including electronic music artist Dillon Francis.

The comigif is drawn by LA illustrator Ashkahn. The panels will be posted in reverse order starting at 9:00 am Pacific time today.

This is part of a much larger social push for the new Doritos Loco Taco. It was teased last month in the first Snapchat film from a brand, also created by Deutsch LA. And later this week you’ll see an Internet scavenger hunt giving away custom Taco Bell DLT items like t-shirts.


Credits


Tressie Lieberman – Director, Social and Digital Marketing

Nick Tran – Digital Marketing Director

Alex Cerkovnik – Associate Manger of Digital Marketing

Jozlynn Rush – Social Media Strategist

Kiera Wright-Ruiz – Social Media

Deutsch Creative Credits and Titles:


Mike Sheldon, Chief Executive Officer

Pete Favat, Chief Creative Officer

Winston Binch, Chief Digital Officer

Brett Craig, Executive Creative Director

Daniel Chu, Experiential Creative Director

Xavier Teo, Integrated Creative Director

Josh DiMarcantonio, Creative Director

Jason Karley, Creative Director

Donny Brunner, Experiential Art Director

Ben Majoy, Experiential Copywriter

Christian Johanssen, Motion Design Director

Sal Gonzales, Motion Graphic Designer

Jason Porter, Motion Graphic Designer

Carter Blackwood, Motion Graphic Designer

Vic Palumbo, Director of Integrated Production

Pam Scheideler, Director of Digital Production

Nathan Pitzel, Executive Integrated Producer

Vanessa Scanlan, Integrated Producer

Mara Serdans, Art Producer

Walter Smith, Group Account Director

Amanda Rantuccio, Account Director

Amanda Schuster, Account Supervisor

Ben Ortega, Account Executive

Jill Burgeson, Group Planning Director

Anthony Tharpe, Senior Account Planner

Abilino Guillermo, Director of Business Affairs

Ken Rongey, Senior Business Affairs Manager

Illustrator: Ashkahn

 


Additional Deutsch Credits:

Mike Sheldon, CEO

Winston Binch, Chief Digital Officer

 

Account Management Credits:

Group Account Director:  Alex Schneider

Account Director:  Mark Yee

Account Executive:  Lisa Wong

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Categories: Fast food, Retail and Restaurants

Deutsch LA, Fri, 09 May 2014 14:22:28 GMT