Folk Wunderman Thompson Launches Growth Finding Framework, ‘Collision’

As the Covid-19 pandemic continues to have a major impact on the Irish economy, the fallout has prompted many Irish businesses to explore new opportunities and avenues for growth. Collision, a proprietary framework from the Wunderman Thompson network, is a proven methodology for answering critical business questions, inspiring innovation and identifying growth for clients.

Collision streamlines the path to growth and uses agile methodologies, leveraging the global insight, data and talent of the Wunderman Thompson network together with Folk’s local intelligence and cultural insight to help Irish businesses navigate what’s next.

Similar in some ways to the innovation frameworks used by the likes of Google Sprint, IDEO and Fjord, yet it is distinct in a number of ways. Firstly, the lenses used for insights are incredibly broad, infused with data, cultural insight where relevant proprietary insight. Secondly, it is possible to not just build services and products, create new profit models, identify new channels for distribution, but also to adapt the framework to work from brand purpose development, creative platforms and campaigns.

Abi Moran, Folk CEO commented: “Collision is an innovation process that challenges the status quo and identifies new growth opportunities, at pace. We’re delighted to formally launch Collision to Ireland and broaden the ways in which we deliver long term, sustainable growth and commercial gain for our clients. It’s an exciting, challenging and agile framework that truly unlocks new strategies and ideas.”

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