Folk Wunderman Thompson Launches 'Flo'
Dublin based creative agency, Folk have announced the launch of ‘Flo’ making them the only Irish agency to have a fully digitised workflow and means to manage a process from brief right through to delivery, resulting in them being the largest and most efficient Irish production hub for print, digital and broadcast assets. Custom designed and built by Folk, Flo was developed as a direct response to a gap in client needs for campaign delivery.
Speaking on the announcement, Laura Daley, joint managing director, Folk Wunderman Thompson said: “We’ve invested in and brought Flo to market as we knew our clients were looking for cost effective and efficient solutions when it came to their campaign production workstreams. We launched the service to our clients earlier this year and with the onset of Covid-19, this has obviously accelerated several companies transitioning to more digitised ways of working making our Flo offering more relevant than ever. It has really helped to simplify our clients ways of workings, increasing productivity and accountability when staff are working from home. And importantly it helps drives efficiencies of marketing budgets, during a time when budgets are under immense pressure”.
Michelle Noonan, senior brand manager - Channels Transformation, Vodafone Ireland said of Flo: “Flo has completely simplified our workflow and has significantly reduced the admin time across our projects, resulting in both time and cost savings for us and allowing the agency team to focus on the quality of the creative output”.
The service is already being utilised by some of Folk’s existing clients including Vodafone, Dublin City Council and Cairn Homes.
Additional benefits of Flo include:
- Increased speed in campaign delivery
- Offers complete control and full visibility of all marketing communications throughout the production process
- Capable of storing print, digital and broadcast files
- Increases time and cost efficiencies and offers reliability and scalability for clients
- It’s completely mobile with the ability to review and approve projects on-the-go, encouraging more flexible ways of working
- Increases marketing ROI and maximises return
