Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

Fold7 Unveils Campaign for cazenove + loyd

Creative 0 Add to collection

Highlights extraordinary nature of its holidays

Fold7 Unveils Campaign for cazenove + loyd

 

cazenove + loyd, the luxury travel brand, is highlighting the extraordinary nature of its holidays in a new marketing campaign created by Fold7.
 
The new campaign appears this month, and was shot on location in South Africa. It uses actual client stories to deliver the message that cazenove + loyd holidays bring a sense of the extraordinary to life.
 
cazenove + loyd launches the campaign as it seeks to redefine the essence of luxury travel, by offering not just the best destinations and experiences, but also getting to know its clients personally and tailoring once-in-a-lifetime experiences for them.
 
The campaign will run across all of its brand communications worldwide in print and online, with a particular focus on the UK and US. The campaign uses the strapline ‘Always Extraordinary – cazenove + loyd’.
 
Fold7 won the cazenove + loyd advertising and direct marketing account last summer. The new campaign runs online and in the press, as well as in direct marketing materials aimed at high net-worth customers.
 
Simon Helm, Creative Director at Fold7, said: “cazenove + loyd offers something completely different and the challenge is to make it stand out in a competitive marketplace. But letting its clients tell their own stories, we’re giving cazenove + loyd an authenticity that can’t be replicated.”
 
Credits
 
Creative Agency: Fold7
Creative Director: Simon Helm
Art Director: Simon Packer
Account Director: Paul Diamond
 
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Travel, Holiday

lbbonline.com, Tue, 05 Feb 2013 17:08:14 GMT